About this Role:
This role encompasses responsibility for the company’s global analyst relations programs to influence buyers’ decision-making. The ideal candidate is an experienced public relations and analyst relations expert who will increase brand awareness and market intelligence sharing between the company’s vital audience- industry analysts to achieve the business goal.
Responsibilities:
1.Developing strategy and end-to-end execution of industry analyst relations programs that drive both valuable inbound industry analyst insight as well as outbound awareness.
2.Manage and initiate market intelligence research with key research firms and share insights with internal stakeholders
3.Proactively building, managing, and strengthening trusted relationships with key tech industry analysts from Gartner, IDC, and VDC.
4.Compiling, synthesizing, and reporting key industry analyst insights and recommendations to senior leadership and solution team
5.Manage the content marketing or lead-gen campaigns with research firms
6.Build and manage a global influencer relations/community program