職責:
• 支持所有搜索引擎營銷 (SEM) 和搜索引擎優化 (SEO) 活動的各個方面,包括策略規劃、項目管理、執行、優化、分析和報告
• 監控關鍵指標並分析結果,提供優化建議
• 利用所有數位數據識別見解和機會,推動新網站和現有網站的優化
• 與行銷、客戶關係管理 (CRM) 和資訊技術 (IT) 團隊密切合作,分析數位廣告平台和電子商務銷售的效果
• 進行市場研究和競爭對手的數位活動分析
• 執行其他指定任務
職務要求:
• 擁有電腦科學、資訊系統或資訊技術相關學科的學士學位
• 至少兩年數位相關項目/分析師角色的工作經驗
• 熟悉 Google Analytics、搜索引擎營銷,並具有 Google Ads 和 Meta Ads 等績效行銷工具的豐富經驗
• 具有使用 Google Looker Studio 或其他商業智能工具進行報告和分析的經驗
• 主動積極、注重細節、獨立工作,並對數位卓越充滿熱情
• 具備零售行業相關經驗,熟悉最新市場趨勢者優先
Responsibilities:
• Support all aspects of SEM and SEO campaigns from strategic planning, project management, execution, optimization to analysis and reporting
• Monitor key metrics and analyze results to provide recommendations
• Leverage all digital data to identify insights and opportunities to drive optimization of new and existing websites
• Work closely with Marketing, CRM and IT teams to analyze digital data on the effectiveness of digital advertising platforms and e-commerce sales
• Conduct market research and competitor analysis on the digital campaign
• Performs other duties as assigned
Requirements:
• Bachelor Degree in Computer Science, Information System or IT related disciplines
• Minimum 2 years’ experience in digital-related projects / analyst roles
• Good knowledge in Google Analytics, Search Engine Marketing and solid experience in performance marketing tools. e.g. Google Ads and Meta Ads is a must
• Experience using Google Looker Studio or other BI Tools for reporting and analysis
• Proactive, detail-minded, independent and passion for digital excellence
• Relevant experience in retail industry with good knowledge of latest market trends are an advantage