【Job Summary】
We seek a Digital Marketing and Website Maintenance Specialist to oversee our online presence and ensure our website is optimized for performance, security, and user experience. This role involves executing digital marketing campaigns, managing SEO and website updates, and collaborating with cross-functional teams to drive online engagement.
【Key Responsibilities】
• Manage website content updates, ensuring accuracy, relevance, and SEO optimization.
• Ensure website security, uptime, and functionality through regular monitoring and updates.
• Collaborate with developers to troubleshoot and resolve website issues.
• Optimize website performance, including page speed, mobile responsiveness, and user experience (UX).
• Oversee SEO strategy, including keyword research, on-page/off-page optimization, and technical SEO improvements.
• Analyze website traffic and digital campaign performance using Google Analytics and other tracking tools.
【Qualifications】
• Bachelor's degree in Marketing, Digital Media, IT, or a related field.
• 2+ years of experience in digital marketing and website management.
• Experience with Sanity, WordPress, Shopify, or other CMS and PIM platforms.
• Proficiency in SEO, Google Analytics, Google Search Console, and other digital marketing tools.
• Basic knowledge of HTML, CSS, and web design principles is a plus.
• Strong project management and analytical skills.
• Knowledge of website security best practices and web hosting management.