About the job:
We are searching for a marketing enthusiast to join our expanding marketing team. The ideal candidate will have the ability to align our business strategies and translate them into actionable global go-to-market plans. The candidate should be able to plan, manage, and execute all types of end-to-end campaigns. The role is dynamic, primarily focusing on product marketing. However, to ensure the GTM plan effectively reaches our target audience, the role also requires advocacy for branding and field marketing.
Responsibilities:
A. Product marketing
• Plan, manage, and execute the preparation of product launches and promotions.
• Content creation: Develop product value propositions and various assets, including but not limited to brochures, press releases, blogs, use cases, newsletters, videos, social media posts, and website content management to promote products.
• Collaborate with business owners, project managers, account executives, and regional marketers to ensure smooth roll-outs.
• Actively analyze results and performance, seeking better solutions to help the business grow.
B. Corporate Communication:
• Align with the global brand strategy and CIS when conducting product marketing.
• Work closely with the brand marketing to enhance product visibility and strengthen branding.
• Support regional marketers with media requests related to product marketing.
C. Support APAC marketing
• Collaborate with APAC Sales and AE teams to manage and conduct events.
• Content localization, primarily in Traditional Chinese (TC) and Simplified Chinese (SC).
• Actively analyze results and performance, seeking better solutions to help the business grow.
D. Others:
• Undertake additional ad hoc assignments when required.
• Occasional travel, including overseas events/meetings.