美圖產品用戶在全球皆高速增長,不斷求新求變、跟進AIGC趨勢,持續優化產品功能及用戶體驗,創造多國佳績!
若你熱衷使用美圖或任何拍照/修圖/影片編輯APP、喜歡觀察市場流行趨勢,並對APP海外行銷推廣、用戶增長、訂閱商業模式充滿興趣,想一同放眼全球!歡迎投遞履歷!
負責國家地區:
- 台灣
主要職責:
- 制定以用戶為核心、數據驅動的行銷運營策略,以達成用戶及收入增長目標;
- 操作數位行銷工具、本地Social media經營、KOL/KOC合作洽談...等;
- 挖掘當地市場趨勢及用戶使用偏好,跨部門協作,落實本地化運營策略;
- 當地的行銷、媒體資源拓展及合作溝通
- 管理相關實習生/外包人員的專案執行進度
- 英文能力佳
- Develop user-focused, data-driven digital marketing strategies to achieve product objectives;
- Operate digital marketing tools, local social media management, KOL/KOC cooperation negotiation... etc;
- Explore market trends and user preferences, and collaborate with other teams to implement localized marketing initiatives;
- Developing and communicating with local agents;
- Assist in managing the progress of interns and contractors;
- English is excellent
(Based in Taipei)
Scope
Be responsible for renewal and upselling revenue, client usage and adoption rate, and creation of scalable flows or frameworks
Main Responsibilities
-Drive the successful adoption and onboarding of evelab insight services to help customers realize the business value of our partnership and offerings.
- Guide clients through the changes needed to unlock the full value of evelab insight, and help their staff, train, and align their people and partners to deliver on transformation.
-Partner with business development teams and executives to develop strategic and technical plans that help customers achieve their business objectives.
-Coordinate internal resources to support product delivery, implementation, and deployment.
- Identify and analyze client needs to help the internal team improve product offering
-Output and share customer success stories and best practices in the industry
-Maintain client relationship by providing support and paying attention to the market dynamics, risks, and problems that may affect customers.
#美圖秀秀 歐美市場行銷團隊擴編中
•如果你對 #照片與影像編輯,有著熱情與想法
•如果你擁有豐富的行銷經驗,並想落實在海外市場
•如果你喜歡關注北美社群話題,甚至能將話題轉變成行銷手段
歡迎投遞履歷加入美圖團隊!
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美國市場行銷
•負責美圖秀秀與集團相關產品 #進入市場策略,從了解市場需求(如:市場調研、競品研究)、開發行銷資源(如:美國在地代理商與社群意見領袖)、設計 In-app 活動(如:美圖秀秀站內推廣活動)、規劃站外行銷活動(如:網紅合作推廣 App 功能、Reddit 社群議題操作等),提升產品於北美市場用戶數量與訂閱收入。
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必要條件
•擅長依據數據中找出的洞察,並設計進入市場策略
•擅長 In-App 活動企劃、網紅行銷、社群經營、與根據情境探索新行銷作法
•具備管理行銷代理商經驗
•平時有使用影片修圖 App 者
•平時有關注北美社群資訊習慣
•靈機應變能力強
•喜歡快節奏工作與精準溝通工作
•英文讀寫能力佳
•行銷相關工作經驗至少三年以上
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▍加分條件
•具備 App 戶增長相關經驗
•具備北美短期生活、學習、或工作經驗
•對於北美 #攝影 與 #社群熱點 感興趣與敏感度高
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(Based in Taiwan)
•Are you passionate about photo and video editing?
•Do you have solid marketing experience and want to bring your ideas to life in an overseas market?
•Do you love following North American social trends and turning them into creative marketing campaigns?
If so, we’d love to hear from you! Apply now to be part of our growing team!
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▍Responsibility
You’ll be responsible for developing and executing market entry strategies for Meitu in the United States. This includes:
•Understanding market needs through research and competitive analysis.
•Building marketing resources such as partnerships with local agencies and influencers.
•Designing in-app campaigns to promote Meitu's features and attract users.
•Planning external marketing campaigns, such as influencer collaborations, Reddit community engagement, and other etc.
Your goal will be to grow our user base and subscription revenue in the North American market.
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▍Requirements
•Skilled in In-App Campaign Development, App User Growth, Influencer Marketing, and Community Engagement.
•Strong ability to derive insights from data and develop actionable market strategies
•Experience managing partnerships with new marketing agencies
•Passion for and sensitivity to North American trends in photography and social media
•Quick problem-solving and adaptable to fast-paced environments
•Proficient in English (reading and writing)
•Minimum Experience: 3+ years in a marketing-related role
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▍Preferred Skills
•Previous experience in app user growth
•Familiarity with North American lifestyle
•Regular user of photo or video editing apps
•Stay updated with North American social media trends
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If you’re excited about International Marketing, passionate about Photo Editing Apps, and intrigued by the idea of tackling Untapped Markets, we’d love to hear from you!
1. 規劃執行:規劃網紅合作切角與掌控專案排程與邀約執行
2. 請款整理:網紅執行請款帳務整理
3 維繫關係:品牌與創作者之間的橋樑
4. 資料搜集:專案相關資料整理搜集與分析數據
a. 知識面:對於數位行銷的kown how 有一定的基礎,並了解熟悉各平台間的網紅與創作者,對於經紀事務有高度興趣者
b. 思維面:具備邏輯力、溝通力以及數字敏銳度、細心者尤佳
c. 社會面:對於社會現象,流行話題與商品的敏感度,喜歡關注社群上的大小訊息
d. 工具面:熟用 Excel、PPT、word
***新手們不用擔心,會有小哥哥和小姐姐們帶著你漸漸成長