General Description:
Senior BD is responsible for driving business growth through strategic market development, customer engagement, and product promotion. This role focuses on identifying and penetrating target applications and markets, developing actionable strategies, and collaborating with internal teams to maximize revenue opportunities.
Primary Job Functions / Responsibilities:
1. Strategic Market Expansion – Identify new market segments and growth opportunities, formulating data-driven strategies to enhance business expansion.
2. Market Entry & Growth Strategies – Develop and execute comprehensive market entry and expansion strategies to drive revenue and competitive positioning.
3. Market Research & Analysis – Conduct in-depth market research to assess customer needs, industry trends, and competitive landscapes, translating insights into actionable business strategies.
4. Cross-functional Collaboration – Work closely with global sales, product marketing, and application engineering teams to develop targeted messaging and value propositions for key markets.
5. Competitive Intelligence & Customer Insights – Monitor market dynamics, competitor activities, and customer feedback, providing strategic recommendations to refine product positioning and business approaches.
6. Performance Monitoring & Optimization – Define and analyze key business development metrics to assess the effectiveness of initiatives, adjusting strategies to maximize results.
7. Industry Engagement & Networking – Represent the company at key industry events, conferences, and customer meetings to strengthen business relationships and establish thought leadership.