The Technical Marketing Manager for Materion Electronic Materials (EM) will be responsible for accelerating EM’s growth in the APAC market, serving as the primary market expert and strategist to identify and anticipate significant market opportunities for growth! As part of the Taiwan team, he or she will have the mandate to help deepen understanding of the participated market, lead effort to advance customer’s Process-of-Record (POR) map based on Voice of Customer (VoC) and market input gathered at customers, industry conferences, and meetings to facilitate Taiwan execution activities and extend the best practice to the other APAC regions in collaboration with the Sales and Product Management organizations to deliver financial targets.
This role will work in collaboration with Sales, Product Management, R&D, and Customer Quality Support/Technical Engineering to identify growth opportunities, contribute to developing new business cases, and discover new revenue-generating sources within existing and new markets for Materion's entrance.
This role will leverage an expert understanding of the assigned industry to create market demand, generate prospects, build a high, wide, and deep contact list in the market, identify growing trends and customer needs, identify regulatory changes to aid in the acquisition of new customers and new sources for EM products. The role will define and establish forward-looking, sustainable competitive advantages and assist in creating differentiable value-added.
Primary Responsibilities
• Delivers targeted top line growth in the semiconductor market, working collaboratively with sales, product management, production, other industry/marketing leaders, R&D and customer service.
• Assist Taiwan Commercial Team and relevant functional teams with the support and coordination of technical meetings at key strategic customers.
• Support regional level near-term and longer-term market assessment and strategy development as needed by the APAC Leadership Team.
• Maintain capability to engage customers, as needed to support local commercial and functional teams – Active participant in Key New Business Opportunity (NBO) activities, Technical Meetings, and create the pathway and focus to convert these opportunities into revenue.
• Analyzes and suggests new market segments for Materion based upon analysis of company capabilities and market requirements.
• Conduct an in-depth study of the targeted customer segment, competitor horizon, and gross market trend to develop penetration strategy to link product performance to the customer value chain with technology differentiation.
• Works with Product Line Leaders and Regional Sales leaders (APAC) to manage existing sales and drive growth of new business with new/existing products and new/existing customers.
• Identifies and articulates Materion's approach for growing identified market(s), including a price/profit margin and performance analysis of market opportunity attractiveness.
• Serves as primary source and driver of the assigned industry information, leading to market-specific strategy development.