General Purpose:
We are seeking an experienced and highly motivated Digital Marketing Specialist with a strong background in social media, search marketing, and paid promotion strategies. The ideal candidate will have a minimum of 5 years of experience in Digital Marketing. The successful candidate will possess exceptional communication skills and be a dedicated team player.
Position Summary, Responsibilities and Expectations:
• Identify target audiences and develop digital campaigns that engage, inform, and convert prospects.
• Manage and assist on building campaign text and image ads.
• Keep pace with search engine and PPC industry trends and developments.
• Manage the day to day paid ad campaigns.
• Adapt campaign plans and media briefs into paid ad strategies.
• Optimize campaigns based on the identified KPIs.
• Develop meaningful ad copy and creatives for APAC campaigns.
• Use advanced bidding strategies to achieve effective campaign ROI.
• Review campaign performance and provide insightful analysis.
• Coordinate regular reporting and planning meetings with internal stakeholders.
• Work closely with internal sales, channel marketing and corporate marketing teams to collaborate on cross channel initiatives.