你將會是網紅行銷界的專業咨詢顧問
朝著一個共好的目標前行,品牌X尚谷X網紅
主要負責提案與執行客戶行銷專案,維繫客戶關係。
掌握客戶需求,提供專業的網紅行銷規劃提案。
1. 提案需求:運用溝通策略與數據向品牌推薦網紅人選並預估成效
2. 專案管理:具有良好溝通及時程掌握能力,有效管理及執行專案
3. 結案建議:預估成效與結案建議 與請款帳務整理
4. 資料搜集:專案相關資料整理搜集與分析數據
a. 知識面:對於數位行銷的kown how 有一定的基礎,並了解熟悉各平台間的網紅與創作者
b. 思維面:具備邏輯力、溝通力以及高效率、有幽默感、細心者尤佳
c. 社會面:對於社會現象,流行話題與商品的敏感度,喜歡關注社群上的大小訊息
d. 工具面:熟用 Excel、PPT、word
***歡迎新手加入我們的行列,會有小哥哥和小姐姐們手把手帶著你/妳做噢~
We are seeking an experienced Senior PR Specialist to join TutorABC, tasked with enhancing brand visibility and engaging B2B and B2C audiences. This role centers on public relations, focusing on writing Chinese and English press releases, managing media relationships, and creating client success stories, with additional support for social media and video content planning. As a secondary responsibility, you will assist with LinkedIn lead generation to support business growth. We look forward to you collaborating with our team to strengthen TutorABC’s PR presence in the education sector.
Key Responsibilities:
● PR Content & Strategy:
• Write professional and engaging Chinese and English press releases to convey brand messages and increase visibility.
• Build and maintain media relationships to ensure effective storytelling.
• Create personal and corporate client success stories to foster audience trust.
● Content Support & Integration:
• Support social media posts and video content planning to amplify PR efforts.
• Collaborate with the marketing team to highlight TutorABC’s expertise through PR initiatives.
● Performance Evaluation:
• Analyze PR activities and content performance, offering data-driven suggestions for improvement.
• Provide regular reports on results to support and refine strategies.
● LinkedIn Lead Generation:
• Assist in designing and executing LinkedIn messaging strategies to attract B2B and B2C leads.
• Monitor LinkedIn campaign performance and offer suggestions to improve engagement and results.
Qualifications:
● 2+ years of PR experience, with a strong background in writing press releases and client stories in Chinese and English.
● Solid communication skills and content planning experience.
● Familiarity with LinkedIn lead generation tools or data analysis is a plus.
● Detail-oriented, with a collaborative mindset and strong execution skills.