我們正在尋找一位充滿活力的斜槓咖啡師,透過具備的咖啡專業,搭配策劃與執行技能,來負責在不同平台上的行銷活動。在這個角色中,你將加入我們的行銷團隊,同時擁有很大的自由度,確保每個行銷活動都符合我們的目標、吸引合適的受眾,並忠於我們的品牌形象。
如果你擅長與熱愛咖啡的人建立聯繫、對學習新技能充滿熱情、樂於蒐集第一線的市場反饋,並且期許打造真正具有影響力行銷活動,那我們非常期待你的加入!
主要任務:
◎ 學習
展現對咖啡烘豆及咖啡產業相關技能的學習興趣。
有機會參加咖啡烘豆比賽,作為競賽選手挑戰自我。
◎ 行銷活動執行
協調行銷活動的各項交付內容,確保按時且成功完成。
開設咖啡烘豆課程,協助其他咖啡師擴展技能,深入學習烘豆技術。
在台灣各地巡迴舉辦路演、烘豆工作坊及相關領域研討會。
◎ 顧客互動
研究受眾喜好與市場趨勢,打造更精準的行銷活動。
透過創新互動策略,與顧客建立有價值的關係。
◎ 人脈拓展與社群經營
擴展飲料與食品產業的人脈,特別是咖啡烘豆領域。
管理並培養當地的咖啡社群,促進產業交流。
◎ 報告與優化
準備行銷活動後的分析資料,提供可行的優化建議。
We're looking for an energetic barista and coffee lover to run awesome marketing campaigns across different platforms. In this role, you’ll get to work in our marketing team, but with a lot of freedom, making sure every campaign fits our goals, speaks to the right audience, and stays true to our brand.
If you’re great at connecting with people who love coffee, excited to learn new skills, and ready to gather on-the-ground feedback, we want you! We need someone who’s all about creating campaigns that really make an impact.
Primary Responsibilities & Activities:
◎ Learning
Show interest in learning coffee roasting and other related skills in the coffee industry.
Potentially participate in roasting competitions as a competitor.
◎ Campaign Execution
Coordinate campaign deliverables to ensure timely and successful completion.
Conduct roasting courses and support baristas in expanding their skill sets to include coffee roasting expertise.
Travel across Taiwan to host roadshows, roasting workshops, and seminars.
◎ Customer Engagement
Research audience preferences and trends to tailor campaigns effectively.
Build meaningful relationships with customers through innovative engagement strategies.
◎ Network & Community
Expand networking efforts in the beverage and food industry, particularly in coffee roasting.
Manage and foster a local coffee community.
◎ Reporting
Prepare post-campaign reports with actionable insights for improvement and optimization.
• Design and conduct experiments to develop new fat alternatives.
• Improve the texture and mouthfeel of current plant-based formulations.
• Lead studies in sensory and consumer testing to drive successful product developments.
• Document and share findings with the team.
• Identify opportunities and new technologies.