OBJECTIVES
1. To plan and execute the Ferrari and Maserati Taichung Showroom's marketing
promotion campaign, events, and local activities under the head office's given
guidance.
2. To deliver exceptional Ferrari and Maserati brand experiences for customers to
maintain customer loyalty and increase new customer acquisitions.
3. To enhance the quality and the experience of Ferrari and Maserati Customer
Journey— the sales and marketing process, both from the perspectives of a
prospect/customer and of a brand.
4. Enhance brand influence, attract new customers, and strengthen brand loyalty
among existing customers through strategic content creation, such as brand
websites, newsletters, and social media platforms.
5. Enhancing the efficiency of marketing campaigns through data analysis,
bringing added value to the current marketing programs and increasing ROI.
CORE RESPONSIBILITIES
1. Showroom event planning and local marketing activities implement (60%):
- Understanding the core value of Ferrari and Maserati, being able to further
translate and apply it onto all forms of communications in the local market.
- Working with salesforce to plan and execute local marketing events and
owner's activities to maintain the customer relationship and to enhance the
visibility in the supercar segment in central Taiwan area.
- To keep enhancing the quality of the customer journey and experience in Ferrari
and Maserati showroom.
- Through client engagement and local networking to increase showroom new
customer acquisition and traffic .
2. International & National events support and special project initialing (20%):
- To coordinate the international client event planning and HQ trip management.
- To assist the marketing manager and marketing team to host Ferrari and
Maserati events and campaigns across Taiwan.
- Understand the importance of KPIs and communicate, track the commercial
impact to drive business development.
- To initial and manage project plans of defined marketing and event activities.
3. Content Creation & Management (20%):
- Write and optimize content for the brand website, newsletters, and social media
platforms to enhance brand image and customer engagement.
- Produce high-quality copywriting that aligns with the tone and style of Ferrari &
Maserati, ensuring compliance with luxury brand market standards.
- Plan and create brand newsletters regularly to strengthen customer
relationships and brand loyalty.
- Continuously track automotive industry trends and competitor activities,
adjusting content strategies as needed.
The Field Service Engineer (FSE) is to provide technical support and guidance either remotely or onsite to escalated complex customer cases. The role works in co-operation with the National Sales Company (NSC) / Regional Office, the vehicle owner and the authorised repairer, to improve Fixed Right First Time (FRFT), Net Promoter Score (NPS) and prevent vehicle repurchase.
The FSE will analyse and review ongoing concerns, pre-empt potential critical vehicle cases and provide support, training, improvement plans and feedback to the Technical Manager, Customer Service Director (CSD) and authorised repairer to resolve these and develop prevent recurrence plans. The role will work closely with Reginal Customer Service Manager (RCSM), Local Technical Support (LTS) department assistance, training department support, and press department.
The role provides a critical link between JLR and the retailer network in delivering JLR Creators Code and Customer Love initiatives.
Main Responsibilities
Field Support
• Support retailers with remote and on-site assistance in diagnosis and Right First Time (RFT) rectification of complex vehicle cases with authorised repairer technicians
• Develop processes in the market to provide an early signal of potential buy back cases so that preventative measures can be taken – including retailer visits & vehicle rectification support
• Review root cause of buy back cases to ascertain key learnings / areas of focus & prevent recurrence e.g. retailer process, technical capability, parts support
• Monitor JLR systems such as Medallia Red Flags, escalated cases, CXP and Topix Cloud Diagnostics (TCD) for customer vehicles that have repeat concerns or major concerns and create a customer support and diagnostic repair plan
• Represent JLR whilst liaising directly with customers to discuss their concerns. Identify actions to resolve the concerns, including road test evaluation
• Support the Customer Relationship Centre (CRC) with escalated Customer issues and Homologation with technical issues.
• Provide coaching and support of aftersales staff at authorised repairers to share best practice, and embed process improvements.
• Support quarterly technical forums, provide content and present when required
• Performance KPIs include reduction in buy backs (quantity / costs), turnaround time for repairs, Service NPS, RFT, Medallia Red Flags relevant to technical issues etc.
• Ensure all case involvement is recorded in the TAs/Global Concerns Management (GCM) Field Service Engineer (FSE) reports.
• Provide regular and consistent reporting data and results to include the specific actions, follow up, and prevent recurrence requirements as a continuous improvement approach.
Market
• Attend technical training / meetings at NSC / Regional Office head office when required.
• Support the Regional Field teams when required.
• Analyse and report on retailer capability post field involvement and develop improvement plans utilising cross functional support within the market / retailers.
• Support new vehicle programs and attend nerve centre for new models.
Key Working Relationships
• Jaguar and Land Rover clients
• Authorised JLR retailers
• LTS, Homologation, RCSM and RPM field teams
• JLR NSC / Regional Office
• External suppliers and associates
• JLR Regional team & Global (UK) office
- Managing and organizing product launch events, customer events and dealer marketing events.
- Work with agencies / vendors on projects (experiential marketing)
- Work internally with stakeholders (sales team, accounting, finance, etc.)
- Work with region dealers in marketing function of collaboration.
- Control, manage and allocate budget efficiently.
- Monitor project progress effectively.
- Support marketing team related tasks and projects.
※建議投遞履歷時提供104適性測驗結果
MAIN PURPOSE
The Senior Watch Advisor is responsible for delivering stellar client experience and for achieving his/her personal sales targets as well as those of the boutique. He/she needs to act as an ambassador of ALS at all times with client satisfaction being his/her utmost goal.
KEY RESPONSIBILITIES
• Hosting clients and other stakeholders with the ability to provide personalized customer experience
• Acknowledge selling of watches, accessories and services as main task and exceeds monthly / yearly turnover targets set by the Boutique Manager
• Identify and/or create sales opportunities inside and outside boutique environment
• Find ever new and creative means to exceed client’s expectations
• Establish strong personal relationships with clients from different backgrounds and understands and supports the concept of Customer Relationship Management (CRM) and engages in increasing and maintaining the client database by applying ALS’s respective guidelines
• Engage in CRM-activities such as prospect follow-up on a daily basis
• Handle customer service requests and respective processes
• Know ALS’s history, products and partnerships as well as the watch industry
• Deliver outstanding client service and treatment to make a clear difference vs. competition
• Act as an ambassador in and out of the boutique and activate network to recruit prospects and clients
• Organize and execute all operational tasks in detail and with care
• Maintain the boutique according to global ALS visual merchandising standards
• Act as the key holder and a role-model to sales associate in the absence of the Managers
• Responsible for a championship role; visual merchandising, customer service, CRM, stock or other
Reporting to the Brand Development Manager, the Senior Retail Operations Executive will be focusing on supporting, planning, maintaining boutique operations, ensures the smooth running of the day-to-day retail operations of the concessions, facilitating sales, deliver exceptional service to customers, and implementing business-driving initiatives.
Main Responsibilities
1. Supporting report building and analysis to the management team.
2. Managing queries from retail POS, ensure that problems/ issues are tackled in a timely manner, liaising with the relevant contacts to ensure that the best solutions.
3. Support and follow-up on the inventory cycle count in the retail stores.
4. Assist and ensure proper implementation, execution, training to all retail staff to prioritize the key service issues and provide the customers with a consistent message and positive results.
5. Assist in the planning and execution of new store openings.
6. Coordinate CRM & customer care to increase the performance of the network.
Job Description
• Overall operational responsibility for Service, Body & Paint and parts department for company
• Oversee and manage all aspects of AS Business including workshop, body shop and parts department
• Provide comprehensive support & leadership towards the department, customers and partners
• To prepare annual budget and ensure budgeted financial performance is achieved
• Develop and implement strategies to promote/improve “best in class” customer experience and aftersales profitability using commercial skillset
• Monitor service standards and policies identifying improvement areas in service efficiency and profitability
• Plan, maintain and implement an effective training programme for all productive and non-productive staff
• Identify and deploy customer service events / campaigns in response to market opportunities as required
• Ensure correct disciplines and proper measures are in place and maintained to control all company policies procedures and maintain consistency across the department
• Help shape and define all necessary Aftersales strategy
• Effective reporting of KPI’s on daily/weekly/monthly basis
• Develop and implement operational policies and strategic plans.
• Cultivate the company’s culture and overall company vision.
• Create an environment that promotes great performance and positive morale.
• Identify and address problems and opportunities for the company.
Experience
• Minimum 5 years’experience with European car importer/dealer in a similar position
• The ability to demonstrate a high level of automotive industry knowledge combined within an aftersales customer focused environment
• Thorough understanding / business mind-set of running a profitable automotive aftersales business operation
• Knowledge of profit and loss, balance sheet and cash flow management
• Understanding of human resources and personnel management
• Ability to understand new issues quickly
• Ability to inspire confidence and create trust
• Ability to work under pressure, plan personal workload effectively
• An enthusiastic and ambitious individual with a proven track record and drive for outstanding results.
Education / Knowledge
• Diploma/degree in Mechanical / Automobile engineering or equivalent
• Experience with CDK DMS system
• IT Literate with strong knowledge and experience with Microsoft Office
職位描述
• 負責售後服務、鈑烤及零件部門整體運營
• 監督和管理工廠、鈑烤和零件部門
• 領導部門員工提供客戶和合作夥伴全面性的協助
• 編製年度預算並確保能達成目標
• 研擬及執行商業策略提升/改善優質客戶體驗和售後獲利能力
• 監控售後保修標準和政策,找出售後保修服務效率和獲利須改善之處
• 為所有生產性和非生產性員工規劃、維護和實施有效的培訓計劃
• 根據市場狀況識別和部署相關售後客戶服務活動及專案
• 執行並維護正確的紀律和適當的措施,以確保所有公司政策之一致性
• 協助制定和定義所有必要的售後策略
• 每天/每周/每月KPI報告
• 制定並執行相關規定和策略計劃
• 培養公司文化和公司的整體願景
• 創造一個促進卓越績效和積極士氣的環境
• 識別及處理公司面臨的問題和機會
經驗
• 至少5年歐洲汽車進口商/經銷商類似職位的經驗
• 能夠在以售後客戶為中心的環境中展示高度專業的汽車行業知識
• 熟悉並具備營運售後保修廠之商業思維
• 瞭解損益、資產負債表和現金流管理
• 瞭解人力資源和人事管理
• 能夠快速理解新問題
• 激發信心和建立信任的能力
• 抗壓性高且能有效規劃個人工作量
• 充滿熱情和抱負並追求卓越的成果
教育 / 知識
• 機械 / 汽車工程文憑/學位或同等學歷
• CDK DMS 系統經驗
• 具備 IT 及 Microsoft Office 知識
Job Purpose:
This role is responsible for assisting Brand Manager and Operation
team to manage Operation function including business driving
initiatives, sales performance analysis, product training as well as
other business objectives.
Operation Function:
-Prepare and support the routine administration affairs for
operation team.
-In charge of sales miscellaneous matters related to monthly
delivery fees by shops, petty cash and deposit from stores.
-Apply and renew the contract with department store.
-Monitored and applied the monthly alternation fee, stationary, and
construction fee.
-Assist to consolidate all monthly store meeting reports, collect and
evaluate competitor’s activities reports to provide update market
status to OP management.
-Support BM for product training and buying preparation per
season.