【Responsibilities】
1. Social Media Marketing Management
■Monitor and optimize marketing campaigns on major social media platforms (e.g., Facebook, Instagram, TikTok).
■Analyze monthly social media performance and provide actionable recommendations to improve brand visibility, engagement, and conversion rates.
■ Collaborate with the design team to create and optimize ad creatives that align with brand positioning and attract target audiences.
■ Generate regular reports tracking key metrics (e.g., CTR, CPC, ROAS) and compare them with other marketing channels for continuous improvement.
2. Improving Ecommerce Operations Across Countries
■Optimize ecommerce operations across different countries to ensure smooth order processing, inventory management, and logistics in line with regional market needs.
■Coordinate and monitor pricing strategies, promotional activities, and product
listings for each country's market to ensure sales efficiency.
■Analyze user behavior and sales data from different regions and provide recommendations to improve localized customer experience and conversion rates.
■Work closely with subsidiaries or local ecommerce teams to ensure smooth operations and resolve any operational issues across markets.
3. Cross-Department Collaboration and Subsidiary Coordination
■Collaborate with global subsidiaries to adjust product listings, pricing, and marketing activities based on local market demands.
■Implementing AI Solutions: Research and implement suitable AI technologies and tools to enhance the efficiency of marketing asset production. Leverage AI for automation in areas like design, copywriting, and image processing to shorten the creative process while maintaining high quality and consistency.
■Regularly communicate with subsidiary ecommerce teams, coordinate resources, optimize inventory, and manage logistics to ensure seamless operations in each country.
■Provide market feedback to subsidiaries to help improve local ecommerce performance.
■Work with IT and customer service departments to resolve technical issues on ecommerce platforms and ensure smooth website functionality.
4. Data Analysis and Reporting
■Use tools like Google Analytics and social media analytics to track ecommerce business performance and generate detailed reports for senior management.
■Provide actionable insights based on data analysis to optimize sales performance in different regional markets.