【請至:https://jrg.avature.net/en_US/careers/JobDetail/Pizza-Hut-Marketing-Assistant-Manager-Executive-Side-Dish-and-Dessert/1813 投遞履歷,我們將以這邊收到的履歷為主】
1. Develop annual dessert/side dish portfolio strategy to meet consumer preferences
and trends.
2. Work closely with the Product Development team to innovate and refine
dessert/side dish offerings.
3. Review and optimize product development and launch processes with cross-
functional teams to deliver "One team, One brief, One plan."
4. Oversee PR strategies for promoting dessert/side dish categories.
5. Plan and implement product launch and promotional activities for dessert/side
dish lines.
6. Conduct promotional proposals based on financial analysis for dessert/side dish
categories.
7. Collaborate with cross-functional teams for review and conduct post-promotion
evaluation.
8. Manage agencies to deliver effective communication and insights that influence
consumer perception of desserts/side dishes for business/brand building and
enhancing product image.
9. Supervise promotional campaigns to ensure timely execution and achieve brand
awareness targets for dessert/side dish products.
10. Enhance promotional efficiency to maximize ROI for dessert/side dish
campaigns.
11. Manage consumer insight projects related to dessert/side dish preferences and
act as the contact window for cross-team alignment.
12. Control A&P spending for dessert/side dish categories within budget.
【請至:https://jrg.avature.net/en_US/careers/JobDetail/KFC-Marketing-Executive-Core/1809 投遞履歷,我們將以這邊收到的履歷為主】
•Product portfolio management pre & post tracking review (COB) with supervision.
•New product launch IMC preparation and post evaluation with supervision.
•Discuss with other depts for marketing program execution, including OP, Do, Finance, R&D
•Menu development in assigned products
•Monthly review and control on A&P budget
•To work with brand marketing team, commercial marketing team and DO team to optimize product visibility in own channel.
1. Marketing plan and execution, including ATL and BTL
2. A &P allocation and control
3. Public Relations
3. Principals' relationship & communication
4. Digital Marketing, social media planning and execution
The key role of Marketing Executive is to in-charge of social & digital media, retail marketing campaigns, and support team on implementation of PR/ influencers / event organization.
【Key Responsibilities】
Digital/ social media
• Support Marketing head on digital campaign development and execution, including Meta AD / LINE LAP /SEM …etc.
• Own LINE Official Account to plan and implement to increase HOFTW database, and drive Online-Merge-Offline
• Facebook visual updates, fans request and online RSVP feedback
• Prepare monthly digital report including media investment/ social media/ LINE Official Account.
CRM
• Upload and manage the customer’s data for each campaign which includes outside event, in-store event and monthly birthday coupon
• Engage potential customers from department store channel through direct mailing potential and MMS
• Responsible for customer’s inquiry from Facebook/ LINE
VM/ POP/ eDM
• Support seasonal window display
• In charge of in-store tool kits (incl. POP, lightbox, tent card…etc)
• Support & consolidate the goods to deliver to HOF boutiques
Event
• Support PR/ VIP/ CRM events. Including venue search and production arrangement.…etc.
Retail Marketing
• Act as key contact for SOGO, and Far Eastern series (4 stores).
• Responsible for retail channel exposure such as DM, OOH, POP, Facebook, LINE…etc., in and around the department store.
【Qualifications】
• At least 3 years relevant experience in digital Marketing.
• Experience in consumer products at retail level in department store environment, experience in fashion or cosmetics products is a plus.
• Familiar with PC operation, MS Office, event organization and Excel pivot report is a plus.
• Team player and open to taking on extra responsibilities.
• Detailed and pleasant personality with a passionate heart.
The role will be responsible for managing GU Taiwan social media platforms and developing social media content to deliver GU brand and product values.
Main Accountabilities:
• Oversee and manage the content calendar, which aligned with the business calendar, ensuring timely and strategic content rollout by cooperating with agency.
• Analyze the performance of social media content and platforms to refine strategies, providing insightful reports and recommendations.
• Develop high-quality, creative content including user-generated content (UGC) to interact with current followers and further expand the follower base.
• Seek business opportunities based on sales performance, market observation, and consumers insights, to pursue impactful brand influence on social media.
• Work with product marketing team, MD team, EC team and global social team closely to keep optimizing the social content.
1. Build up long-term product and clear assortment strategy to fulfill different channels' need.
2. Formulate and provide OTB plan to enhance achievement of volume, gross margin, profit and inventory goals through effective merchandise selection, segmentation and timing
3. Provide sell in & sell out sell-through and sales analysis with recommended action plans in time to improve the product performance across entire seasonal ranges
4. Coordinate with marketing, VM and DTC team to ensure all shops are presented to customers in line with the company's policy
5. Well prepare and submit all necessary forecast related information as may be required by management from time to time
6. Closely coordinate with operation team and key stakeholders to have good control for product delivery and launch plan
7. Well consolidate consumers insight, distribution feedback and competitors survey to improve product assortment plan and provide input to regional/global team
8. Well prepare related materials and tools for product presentation during tradeshow, key account meeting and seasonal product training
Job Summary:
- Planning and executing digital marketing campaigns for brand.
- Maintaining and updating the brands' official website and social media platforms (1 FB account, 3 Instagram accounts, 1 LINE account)
- Planning brand event webpages and coordinating with system vendors.
- Drafting and coordinating the production of digital content for brands.
- Analyzing data and monitoring advertising effectiveness.
- Planning and executing TMC specific CRM programs
- Maintaining and updating the LINE Business Connect module.
As a Marketing Specialist at HOKA Taiwan, you will play a crucial role in shaping the brand's marketing strategies, driving consumer engagement, and fostering brand loyalty. This role is perfect for someone who is passionate about sports, culture, and storytelling and is eager to contribute to a dynamic and creative marketing team.
Key Responsibilities:
-Initiate campaign and marketing activities planning and execution to deliver brand experience to meet business objective and campaign KPIs.
-Work closely with various teams, including product, design, retail and wholesale, to ensure marketing initiatives are aligned with overall business goals.
-Monitor campaign performance, track key performance indicators (KPIs), and provide regular reports to evaluate success.
-Develop engaging and relevant digital content, including social media posts, website product pages, and multimedia assets.
-Ensure consistent brand messaging and storytelling across all digital platforms.
-Manage and coordinate external agencies, including PR & media vendors, to ensure the clear alignment and on-time delivery.
-Assist in the development of long-term marketing plans and budgets.
Reporting to: Communication Manager
Key responsibilities
• Support brand communication strategy with the implementation media planning by collection in collaboration with media agencies.
• Line OA, digital and social media management.
• Monitor campaign performance, analyze key metrics (e.g., impressions, CTR, ROI), and optimize accordingly.
• Prepare reports and presentations to communicate campaign effectiveness to stakeholders.
• Research and analyze audience demographics, media consumption habits, and industry trends.