1. Manage customer data systems (Salesforce) and various CRM platforms, conduct regular data analysis, and track performance metrics.
2. Develop CRM strategies, plan and execute CRM projects and customer marketing campaigns.
3. Manage the official LINE account, plan interactive and push notification content.
4. Plan and manage dealer marketing activities, establish brand identity guidelines and event modules, and review dealer communication materials.
5. Execute the MINI owners loyalty program.
[Job Description]
1. Execute category planning through developing quarterly and monthly category plans for:
- assortment
- shelf-layout
- promotional strategy
- price positions
2. Focus category management on the target shopper within the strategic framework as set in the National Category Building Plan
3. Support new product introduction for listing
4. Run customer specific category management projects
5. Use and leverage account specific category and shopper insights
6. Implement customer marketing plan activities
7. Measure and review category performance
8. Provide support to account manager in monitoring and analyzing retail margins and customer profitability
[Requirement]
- 3 years+ Trade Marketing Management/ category management/ other relevant experience in FMCG/Cosmetic Industry (including internship experience)
- Excellent communication and relationship building skills with ability to influence others
- Strong attention to detail, proficient in analytics
The Product Marketing Executive owns the product category strategy & planning process, defining and executing local marketing strategies to achieve business targets (KPIs). Responsibilities include developing the short/midterm product roadmap, executing Go-to-Market (GTM) introductions, and creating marketing communication deliverables to support GTM, product positioning, and brand image. They also oversee long-term product strategy and new business development for brand growth. Collaboration with cross-functional teams and R&D (TRS/OEM) is essential to deliver the right products at the right time and price.
Market Research
1. Monitor market share and increase market penetration as planned.
2. Conduct a comprehensive competitor analysis.
3. Collect data to understand customer needs for product development and improvement.
4. Analyze retail audits and create action plans for product line development.
Planning
1. Develop strategic plans for product category growth.
2. Prepare profit plans and quarterly forecasts by SKU.
3. Create effective category plans and contribute to the profit plan.
Product Development
1. Oversee the product line lifecycle from planning to execution.
2. Identify product gaps and specify requirements using market intelligence.
3. Develop a 5-year product roadmap.
4. Plan new product launches with solid business cases.
5. Analyze and manage supplier relationships.
6. Liaise with suppliers on product development issues.
Product Marketing
1. Monitor and adjust category sales performance and product mix.
2. Develop product positioning and differentiation messages.
3. Lead product training for internal and external stakeholders.
4. Formulate Go-to-Market plans for pricing, distribution, and promotion.
5. Collaborate with brand marketing to create materials and tools to drive demand and support sales.
PSI Management
1. Improve MOS by monitoring forecasts vs. inventory and managing stock levels.
2. Create action plans for slow-moving inventory and degraded products.
3. Negotiate with suppliers for better production schedules.
Price/Cost Monitoring
1. Negotiate prices with suppliers to ensure profitability.
2. Drive procurement to find cost-competitive suppliers.
3. Set retail price positioning.
4. Monitor competitor pricing and adjust retail prices accordingly.
After-Sales Service
1. Coordinate installations for new product categories with CS.
2. Monitor and provide feedback on subcontractor installation services.
3. Support CS with spare parts orders.
4. Resolve serious customer complaints and repeated repair cases with CS.
5. Drive direct sales revenue by tailoring product and marketing programs.
Product Quality
1. Ensure compliance with regulations by working with technical, quality teams, and suppliers.
2. Address product quality issues with sales and CS.
G2M (Go-to-Market)
1. Understand customer needs and analyze market/competitor insights.
2. Formulate and deploy G2M plans to promote the brand and increase market share.
3. Launch initiatives to drive brand and product strategies.
4. Manage ATL/BTL marketing activities, including promotions, media, POP, brochures, manuals, premiums, websites, and materials with Marcom.