職位名稱:Marketing Executive(約聘職)
品牌:PEDRO (CHARLES & KEITH 集團)
職位職責:
1.行銷策略與活動執行
結合商品特色與流行趨勢,策劃並執行品牌行銷活動。
監控行銷活動進度及後續成效分析,提出改善方案。
2.社群媒體管理
策劃並管理FB、IG、LINE等社群平台的日常運營。
製作具美感及創意的社群素材,提升品牌形象與互動率。
3.數據分析與優化
定期進行數據分析,評估社群平台運營成效並優化策略。
4.跨部門協作
與各部門協作,確保行銷專案順利執行。
5.完成其他主管交辦事項。
期滿後表現良好,如果有缺有機會轉正或是續簽
Position Title: Marketing Executive
Brand: PEDRO (CHARLES & KEITH Group)
Job Responsibilities:
•Marketing Strategy and Campaign Execution
•Develop and execute brand marketing campaigns by incorporating product features and fashion trends.
•Monitor campaign progress, analyze results, and propose improvement plans.
•Social Media Management
•Plan and manage daily operations for social media platforms, including Facebook, Instagram, and LINE.
•Create visually appealing and creative content to enhance brand image and user engagement.
•Data Analysis and Optimization
•Conduct regular data analysis to evaluate the performance of social media platforms and optimize strategies.
•Cross-Department Collaboration
•Collaborate with other departments to ensure smooth execution of marketing projects.
•Complete other tasks assigned by supervisors.
Position Impact:
We are seeking an experienced and detail-oriented Public Relations Supervisor to lead and execute PR initiatives that elevate our brand presence and reputation. The ideal candidate will work closely with various departments and the management team, and play a key role in shaping brand narratives, managing media relations, and driving thought leadership.
Responsibilities:
• Develop and implement public relations strategies to support brand, product, and corporate initiatives.
• Cultivate and maintain strong relationships with media.
• Drive PR agencies to execute PR strategies and ensure alignment with brand voice and strategic goals, such as press releases, media pitches, interviews, press events.
• Develop communication strategies for crisis management, ensuring timely and appropriate messaging to maintain the company’s reputation.
• Support internal communication messaging to keep employees engaged and informed of company news and updates.