「總部行銷-Brand Marketing Manager, Assistant Manager(台北中正區)」的相似工作

1、熟悉市場各類健身媒體影音、家用運動配套或運動小件等通路（ex: 小型個人健身房等）合作洽談。 2、熟悉訂閱制、OTT 對外合作的洽談（含健身器材＋內容訂閱/ 硬軟體one package 的訂閱制） 3、對異業合作，提供大健康解決方案有經驗或有熱情願意學習者。 4、對外合作專案進度及時程管理。 5、對運動行業擁有熱情，能主動了解各項新趨勢，探詢新商業模式B2B2C、B2C機會。 6、公司主管交辦事項。 ===================================================== 健身產業因疫情出現結構性變化，家用產品搭配線上課程需求驟增，喬山大步跨向數位時尚健身風潮。 詳情請參考官方網站：https://www.johnsonfitnesslive.com

【投遞方法】 請點選連結投遞此職缺，HR將以這邊收到的履歷為主。 https://smrtr.io/nCW4x 1. 陌生業務開發：包含廣告策略規劃及合作洽談 2. 企劃提案與溝通協調：可獨立面對客戶，具備良好簡報撰寫與企劃提案能力，並能根據客戶的行銷需求提出專業觀點及建議 3. 專案控管：能有效掌控專案進度與內外部溝通和分工 4. 客戶關係維護：根據公司策略及目標市場開發客戶及維護經營既有客戶 5. 業績目標達成：具備有效之時間管理能力並達成績效 期望背景: 1. 四年以上業務銷售經驗，媒體廣代尤佳 2. 良好的溝通協調、應變及危機處理能力 3. 熟悉數位媒體廣告市場及相關知識 4. 具備快速瞭解自身產品優勢之能力 5. 對於廣告行銷市場趨勢敏感度高，能洞悉市場需求並主動創造連結點 6. 具備陌生開發、獨立面對客戶以及數位廣告銷售能力 7. 具備簡報提案撰寫及提案技巧 8. 具備制定業務銷售策略及績效達成計畫能力

We’re seeking a skilled Marketing Manager to lead the e-commerce and digital marketing strategy for our skincare brand in Taiwan. This role is focused on driving brand awareness, customer engagement, and revenue growth through digital platforms, social media, and e-commerce channels. The ideal candidate should have strong knowledge of the Taiwanese skincare market, proven digital marketing experience, and strong collaboration skills. 【Key Responsibilities】 1. Develop and execute marketing strategies to grow e-commerce, engage on social media, and strengthen digital presence. 2. Lead product launches and campaigns to drive brand awareness and sales. 3. Analyze market trends, consumer behavior, and competitors to optimize marketing efforts. 4. Manage the brand’s presence on digital platforms, focusing on SEO, SEM, content, and influencer marketing. 5. Lead and develop a high-performing marketing team, fostering collaboration and innovation.

1.Developing marketing strategy on both local and global markets, in line with company objectives. 2.Public Relations management and execution . 3.Execute, manage and coordinate marketing campaigns for each event. 4.Sponsorship procurement, activation, and rights management. 5.Overseeing the company's marketing budget and also project marketing expenditure. 6.Overseeing creation and publication of all marketing material in line with marketing plans. 7.Overall responsibility for brand management and startup identity. 8.Monitor and report on effectiveness of marketing communications. 9.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. 10.Analyzing potential strategic partner relationships for company marketing. 11.Travel overseas to help with onsite production to ensure flawless execution of marketing campaigns and events. 12.1對品牌的近中遠期的產品與服務的開發與規劃。12.2負責主導品牌推廣，實體及網路平台上線行銷規劃。12.3.對品牌行銷推廣、廣告媒體、策略包裝。12.4.對數字有高度敏感度，善長從數據洞察分析問題。12.5.具備良好溝通能力與美感。12.6.熟悉行動數位媒體廣告市場，部落客關係開發維持，展覽活動規劃，通路活動策劃。12.7.熟悉連鎖資訊通路，蘋果通路，校園活動及研討會規劃開發。 13.負責管理並帶領4-5位行銷部同仁

關於該職缺 本公司正在尋找一位具品牌行銷經驗的行銷主管，負責領導及策劃行銷策略，並整合線上線下活動和市場營銷計畫的運行。 若您是一位充滿熱情且具高度創造性的團隊管理者，足以營造積極的工作環境、維持團隊的士氣，並鼓勵團隊成員發揮才能，誠摯邀請您應徵該職缺，帶領本公司行銷團隊，並定期提供團隊成員指導及回饋。 工作內容 - 根據公司所訂定之銷售方向及收益利潤，就個別專案、市場營銷和實體活動，訂定恰當之行銷方案組合及行銷經營策略。 - 規劃所有批發及零售的銷售媒介及管道（如實體活動、社群媒體、網路營銷），以規 劃市場銷售策略，進而產生潛在客戶與訂單及行銷合作。 - 管理行銷預算，在行銷方案上進行預算分配，進而實現公司預期之獲利成長。 - 根據銷售策略執行網路行銷計劃，以開發新產品、推出相關文案，並制定相關電商計劃以增加潛在客戶與訂單。 - 藉由行銷活動前及後的分析結果，監控行銷業務收益的投資報酬率(ROI)。 - 根據總部行銷原則，結合公司行銷活動並與相關產業建立合作夥伴關係，確保新產品在台灣市場有效推廣。 - 確保行銷佈局/文案設計符合公司標準。 - 需與品牌原廠總部定期會議對接。

【Responsibilities】 1. Social Media Marketing Management ■Monitor and optimize marketing campaigns on major social media platforms (e.g., Facebook, Instagram, TikTok). ■Analyze monthly social media performance and provide actionable recommendations to improve brand visibility, engagement, and conversion rates. ■ Collaborate with the design team to create and optimize ad creatives that align with brand positioning and attract target audiences. ■ Generate regular reports tracking key metrics (e.g., CTR, CPC, ROAS) and compare them with other marketing channels for continuous improvement. 2. Improving Ecommerce Operations Across Countries ■Optimize ecommerce operations across different countries to ensure smooth order processing, inventory management, and logistics in line with regional market needs. ■Coordinate and monitor pricing strategies, promotional activities, and product listings for each country's market to ensure sales efficiency. ■Analyze user behavior and sales data from different regions and provide recommendations to improve localized customer experience and conversion rates. ■Work closely with subsidiaries or local ecommerce teams to ensure smooth operations and resolve any operational issues across markets. 3. Cross-Department Collaboration and Subsidiary Coordination ■Collaborate with global subsidiaries to adjust product listings, pricing, and marketing activities based on local market demands. ■Implementing AI Solutions: Research and implement suitable AI technologies and tools to enhance the efficiency of marketing asset production. Leverage AI for automation in areas like design, copywriting, and image processing to shorten the creative process while maintaining high quality and consistency. ■Regularly communicate with subsidiary ecommerce teams, coordinate resources, optimize inventory, and manage logistics to ensure seamless operations in each country. ■Provide market feedback to subsidiaries to help improve local ecommerce performance. ■Work with IT and customer service departments to resolve technical issues on ecommerce platforms and ensure smooth website functionality. 4. Data Analysis and Reporting ■Use tools like Google Analytics and social media analytics to track ecommerce business performance and generate detailed reports for senior management. ■Provide actionable insights based on data analysis to optimize sales performance in different regional markets.

【請至：https://jrg.avature.net/en_US/careers/JobDetail/1819 投遞履歷，我們將以這邊收到的履歷為主】 Assist marketing manager to achieve annual Core business budget and solidify brand image via measurement of same store sales/transaction growth, market share performance, key product layer performance, and brand preference. The key job contents as below: ◆ Develop brand strategy and marketing calendar planning ◆ Develop new product pipeline and supervise new product development ◆ Develop relevant and distinctive Communication/Advertising strategy and supervise the execution ◆ Build sustainable festival equities, key messages for brand leadership ◆ Supervise marketing calendar/program execution and product management ◆ Consumer research development and management ◆ Agency management ◆ A&P management To develop, validate and implement Core business initiatives to achieve company annual budget and market share objectives. To supervise brand team on: ◆ New Product Development and implementation: NPD, promotional proposals based upon financial analysis, and post-tracking evaluation ◆ Develop Premium/Classic pizza product, communication, and value strategy ◆ ATL/BTL development and implementation: Digital/social, PR, leaflet, in-store POSM, etc. ◆ Conduct promotional proposals based upon financial analysis, and ◆ Review with cross functions, and post-tracking evaluation ◆ Research development and implementation ◆ To manage agency in delivering insightful communication and strategic input quality and influence consumer perception for business/brand building ◆ To supervise the communication program delivered on timing to achieve target brand/ad awareness ◆ To control A&P spending within budget ◆ To support annual brand strategy / menu vision ◆ To assist Marketing manager on annual/quarterly/monthly meetings/reports

Trade & brand marketing responsibilities (有食品、果汁飲品、健康食品或電商相關經驗者尤佳): 1. Managing the overall brand strategy, guideline, pricing and marketing position to deliver the uniformity and consistency of the brand across different markets. 2. Marketing plan development & execution for the designated brand(s.) 3. Main Contact toward Principal Act as the major contact between principal and us for all the brand-related affairs including annual/rolling forecast, orders, stock management, marketing activities and sales review on a monthly basis. 4. Budget Control Ensure regular control of brand related marketing fund. Prioritize spending based on agreed brand objectives and project effectiveness. 5. New Product Development Coordinate with strategic partners and cross functional teams to develop and launch new products in the target marketplaces. 6. E-commerce Content and Communication Develop B to C sale by building attractive & meaningful content for E-commerce and social media. 7. Internal and External Communication Coordinate all the brand-related activities and act as the interface among relevant parties for effective teamwork. 8. Sales & partnership proposal for the major domestic and international channels & strategic partners. 9. Industry and competitor scenario analysis to identify current/future trends, challenges and marketing solutions. 10. Co-branding/Sponsorship program Establish relationship with well-known organizations on product sponsoring for brand exposure and sampling purpose.

1. Development and management of overall marketing strategies, PR & communications & media planning. 2. Media, Celebrity, KOL, Vendor relationship management. 3. Direct & Supervise all marketing related function of BALMAIN/SHANG XIA/MARC JACOBS.

【主要任務】規劃品牌之發展方向、拓展市場佔有率、創造營業績效。 【行銷企劃】 1.品牌年度行銷預算規劃與編列。 2.行銷工作KPI目標建立、執行與檢討。 3.季度、年度行銷工作PPT編輯報告。 【檔期企劃】 1.品牌活動規劃、執行、數據統計、結案報告。(新品展示會、主題活動…等) 2.媒體-合作廠商聯繫接洽、委刊單、合約簽訂、請款事宜。 3.經銷通路行銷活動規劃與執行，百貨直營及電商檔期行銷操作，如引道跑團至店內、教練影片合作導購等銷售活動等。 4.競品與市場分析，收集及分析競品操作及消費者反饋，以規劃後續行動方案。 【職務需求】 1.熟悉社群經營(FB、IG、LINE) 2.具備行銷創意、活動企劃能力，工作經驗至少5年以上 3.具文字敏銳度與撰寫能力 4.了解GA、Google Ads、LAP，並具Facebook廣告投放能力，包含預算規劃、受眾設定、與文案執行等 5.能執行關鍵字SEO優化、分析整理社群與官網各項數據 6.上級交辦事項

Job brief We are seeking a Public Relations Manager (PR Manager) to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs. Responsibilities Develop a marketing communications plan including strategy, goals, budget and tactics Develop media relations strategy, seeking high-level placements in print, broadcast and online media Coordinate all public relations activities Direct social media team to engage audiences across traditional and new media Leverage existing media relationships and cultivate new contacts within business and industry media Manage media inquiries and interview requests Create content for press releases, byline articles and keynote presentations Monitor, analyze and communicate PR results on a quarterly basis Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. Build relationships with thought leaders to grow industry awareness Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them Requirements and skills Proven working experience in public relations required Proven track record designing and executing successful public relations campaigns at both a local and national level Strong relationships with both local and national business and industry media outlets Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews Exceptional writing and editing skills Solid experience with social media including blogs, Facebook, Twitter, etc. if in forex industry will be a plus 職責 • 制定行銷傳播計劃，包括策略、目標、預算和執行方式 • 制定媒體公關策略，爭取在印刷媒體、廣播和線上媒體中獲得高層級曝光 • 協調所有公關活動 • 指導社群媒體團隊，確保在傳統與新興媒體上有效吸引受眾 • 利用現有的媒體關係，並拓展新的商業與產業媒體聯繫 • 處理媒體查詢與訪談邀請 • 撰寫新聞稿、專欄文章及主題演講內容 • 每季監測、分析並彙報公關成效 • 持續評估合作夥伴、贊助機會及廣告投放的可行性 • 與行業意見領袖建立關係，以提升產業認知度 • 密切關注影響客戶的行業趨勢，並針對相關的溝通策略提出適當建議 要求與技能 • 需具備公關相關的工作經驗 • 具備成功策劃並執行本地及全國性公關活動的經驗 • 與本地及全國的商業和產業媒體機構有良好的人脈關係 • 有擔任企業發言人的經驗，能自信且專業地應對廣播與印刷媒體訪問 • 具備優秀的寫作與編輯能力 • 具有社群媒體操作經驗，包括部落格、Facebook、Twitter 等平台 • 若具備外匯（Forex）行業經驗者將優先考慮職責 • 制定行銷傳播計劃，包括策略、目標、預算和執行方式 • 制定媒體公關策略，爭取在印刷媒體、廣播和線上媒體中獲得高層級曝光 • 協調所有公關活動 • 指導社群媒體團隊，確保在傳統與新興媒體上有效吸引受眾 • 利用現有的媒體關係，並拓展新的商業與產業媒體聯繫 • 處理媒體查詢與訪談邀請 • 撰寫新聞稿、專欄文章及主題演講內容 • 每季監測、分析並彙報公關成效 • 持續評估合作夥伴、贊助機會及廣告投放的可行性 • 與行業意見領袖建立關係，以提升產業認知度 • 密切關注影響客戶的行業趨勢，並針對相關的溝通策略提出適當建議

1. 部門團隊帶領 2. 專案執行分配 3. 團隊目標擬定 4. 整合行銷提案規劃 5. 品牌年度行銷策略擬定 6. 廣告預算控管 7. 產業市場分析 8. 社群經營創意發想 9. 社群文案撰寫 10. 創意影片腳本發想 11. 線上活動舉辦 12. 腦力激盪會議 13. 跨部門溝通

【請至：https://jrg.avature.net/en_US/careers/JobDetail/Pizza-Hut-Marketing-Brand-Manager-new-occasion/1842 投遞履歷，我們將以這邊收到的履歷為主】 Job Purpose ◆ An experienced marketer excellent on execution, with mindset of strategic thinking. ◆ Job Scope: Drive Limo growth and build new dessert line as sub-brand/virtual store and lead side dish continue strong growth momentum in own channel. Also need to build new occasion via gifting, sports and branding communication. Develop NPD and IMC plan, and familiar with consumer research tool, A&P management, etc. Communication (in Digital/Platform/Alliance) ◆ IMC: creative brief, IMC plan ◆ Marketing Material Production - Digital/Social media: brief to creative agency, review copy/graphic, post-tracking - Leaflet production: brief, proposal, shooting support, print quality - POSM: brief to internal designer, print quality review, Qty estimation - PH website banner: brief to internal designer - PH website system: system brief, test, go live check - Tie-in voucher: brief to internal designer, print quality review - Virtual store set up and management ◆ Media - Media plan: brief, agency proposal, cue, implementation, post-tracking - Digital Media and social platform management - PR/event: brief, event support, post-tracking Product Development & Promotion & Process Management ◆ NPD/Promotion Proposal (national, tie-in), product quantity forecast, incentive scheme, cross-function shake-down, AC meeting, POS code application, store memo, internal marketing, periodically sales analysis (template design, data-mining, learning & next steps) ◆ Product can be digital products or physical food innovations, both applicable ◆ Weekly sales tracking ◆ Process Management (central kitchen vs. OEM, FA channel management including listing and building virtual store with effective promotion planning) Build gifting/home occasions (including sports, gaming, and drama) to increase CUO, customer usage occasion via exploring co-op opportunities or business platforms. ◆ Identify co-op opportunities with sizable business impact ◆ Set up KPI and track after execution ◆ Strategically build partnership with 3rd parties if needed Consumer Insight, Competitors/Market monitor ◆ Market / Competitor Monitor ◆ FGD: brief, concept, screen, fieldwork, report ◆ Consumer validation: brief, screen, quotation review based on contract or previous quotation, questionnaire, fieldwork, report ◆ Call back survey: brief, call list, quotation review based on contract or previous quotation, questionnaire, fieldwork, report

1.Develop and execute brand strategy: Establish style guides, brand guidelines, brand vision, and value proposition to ensure brand consistency and market positioning. 2.Plan and manage cross-corporate marketing initiatives and budgets: Coordinate marketing efforts across departments to drive go-to-market (GTM) strategies and optimize resource allocation. 3.Provide marketing support for the sales team: Create marketing materials and content to help business units engage with prospects and customers, enhancing lead conversion and sales effectiveness. 1.制定並執行品牌策略：建立品牌風格指南、品牌規範、品牌願景及價值主張，以確保品牌一致性與市場定位 2.規劃並管理跨部門行銷計畫及預算：協調各部門行銷活動，推動市場進入策略（GTM）並確保資源有效分配 3.提供業務團隊行銷支持：開發行銷工具與內容，協助銷售團隊與潛在客戶及現有客戶建立有效對話，提高市場轉換率

OB skin team- brand & product management 1. Identify skincare market trend and business opportunities; 2. Develop and execution of brand strategy and management; 3. Based on market trend or consumer insight to develop NPD with local and regional teams, including planning for product positioning and pricing; manage product portfolio and implement new product launches 4. Leading a comprehensive brand/product strategy to drive effective messaging and marketing communication 5. Capability to manage intense promotion planning and execution schedule/stock management, fcst. and related administration 6. Responsible for sales tracking and biz. analytics to form plans and optimize execution results 7. Collaborate with related dept., lead projects and deliver results

我們致力於為客戶提供最佳的服務體驗，正在尋找一位具有品牌行銷、戰略眼光和領導能力的行銷類主管，來引領我們的行銷團隊，制定和執行品牌建立、推廣的內容創作策略。 您將負責： 1.品牌建立及推廣：透過內容創作，建立並提升品牌形象，確保品牌信息的一致性和吸引力。 2.文案制定及企劃執行：確保全團隊產出文案內容針對目標受眾能引起興趣、並能隨應市場及趨勢增加可看度。 3.CMS 評估與管理：負責內容管理系統（CMS）的評估、選用及管理，確保系統能夠支持內容創作和發布的需求。 4.行銷專案規畫及執行、改善。 5.團隊管理：負責管理content writer、行銷專員及設計師，協調團隊工作，確保項目按時完成。 6.行銷傳播渠道建立及管理 4.其他主管交辦專案及事務

【品牌推廣與銷售協助】 - 執行品牌、產品推廣，達成公司業績及銷售目標。 - 品牌形象建立及管理。 - 短、中、長期品牌目標規劃與執行發展策略方針擬定。 【行銷活動管理與執行】 - 了解產業趨勢，進行消費者分析，與主管或團隊共同制定月度行銷。 - 主題或產品整合行銷計劃、活動企劃發想及設計。 - 適時協調與運用外部合作夥伴資源（如代理商、KOL 等）以發展更多元的行銷策略。 - 協助控管品牌促銷策略、銷售團隊線上線下促銷方案。 - 追蹤和評估媒體宣傳工具，確保行銷宣傳效果。 - 監控行銷活動成果、競品、論壇口碑與消費者反饋。 投遞履歷時請先至IG搜尋 『MIXX』、『 Allure.R』，瞭解我們的品牌風格。 歡迎投遞履歷並提供作品集、 IG或FB，讓我們更了解您！

1. 制定品牌年度行銷計畫market calendar，執行與分析，並達成公司設定的營運目標 2. 了解市場趨勢，消費者觀察，掌握競爭對手動態，研擬因應策略 3. 針對產品、檔期的市場行銷策略組合 4. 分析會員資料庫統計數據，執行CRM行銷策略活動，並進行成效追蹤分析，彈性調整行銷策略與方向 5. 媒體關係維護，提高品牌知名度與創造網路聲量 6. 開發品牌策略夥伴，深化合作關係，創造聯盟綜效 7. 專案時程控管與確保計畫執行與成效 8. 其他主管交辦事項

【Kamee｜打造亞洲最懂你的保健品牌】 Kamee 是一間專注健康科技的跨國新創，正在招募一位 Growth Lead，用數據與實驗推動用戶成長、營收成長、產品成長。如果你熟悉 AARRR 框架，熱愛用數據優化轉換、留存與推薦，並希望成為公司成長引擎的推手，這會是你影響力最大的一站。 主要提供服務包含【客製化保健品訂閱服務】及【智能健康評估系統】 我們創造開放、共享的企業文化，重視成員身心內外成長， 相信只有擁有共同目標和願景的團隊，才能一起共創未來！ ▼ 咖米官網: https://kameelife.com ▼ 臺北國際會議中心產品發布會： https://youtube.com/watch?v=Qw_dZzjFFEE&feature=share7 ▼ EE TIMES國際媒體專訪： https://www.linkedin.com/feed/update/urn:li:activity:7080444553702342656 —— 我們需要 —— 成長駭客經理Growth Lead (高速成長健康科技新創) —— 你的目標 —— ■ 擬定並執行成長策略（Growth Strategy），建立可複製、可量化的成長模式 ■ 精準掌握用戶行為，分析 AARRR 漏斗，找出流失與轉化機會 ■ 與設計、產品、工程團隊合作，快速執行各種 Growth Hack 實驗 如果你想打破常規、喜歡用數據驅動決策、 想為千萬用戶打造健康新體驗，Kamee 絕對是你職涯最值得下注的一站。 —— 期待的人 —— ■ 創意天馬行空、好奇心強 ■ 數據分析能力，實驗思維開放 ■ 目標導向、結果驅動，具備高度當責概念 ■ 主動性高、執行力強 ■ 耐心 ■ 高度善於溝通、與他人合作 —— 主要職責 —— ■ 長期增長藍圖制定，以 ROI 為導向專注於優化及管理整個行銷漏斗 ■ 數據分析與市場研究 √ 進行市場調查，依數據制定行銷策略 √ 分析用戶行為數據，解決行銷漏斗中的問題，以防止和減少用戶流失，提升轉換率、留存率等關鍵指標 ■ 測試與優化 √ 進行A/B測試並根據結果進行優化包含獲客、留存、LTC及CAC等。 √ 低成本增長實驗：測試新渠道或創意行銷手法 ■ 策劃並執行創新的行銷活動，吸引新用戶並提升現有用戶的活躍度 ■ 優化產品功能或用戶體驗以促進自然增長 ■ 跨部門與行銷、設計、技術團隊合作。 ■ 分析行銷活動效果，根據數據進行調整和優化，確保達成目標。 —— 經歷技能 —— 【經歷】 ■ 5年以上成長駭客、增長或相關經歷，曾成功帶領團隊或專案實現用戶增長（如連續數月增長率達XX%以上或年增長率達XXX%以上） ■ 曾於以下任一種領域服務滿3年 √ 軟體科技 √ 電子商務 √ SaaS √ 遊戲產業 √ 金融及保險科技 ■ 領導與項目管理：具跨部門協作與專案領導能力。 ■ 熟練數據分析與A/B測試，顯著提升轉換率或留存率。 ■ 有具體案例證明能降低獲客成本（CAC）並提升客戶終身價值（LTV），如LTV/CAC比率優化至3:1以上，或穩定的增長策略。 ■ 具病毒行銷、Referral Program（推薦計畫）或社群行銷的成功經驗。 【技能】 ■ 擅長從 Mixpanel / GA 數據中洞察用戶痛點，設計對應的成長實驗 ■ 操刀過月投放額千萬級別廣告，並結合內容 SEO 形成轉換漏斗精通增長實驗設計 (熟悉AAARRR框架模型) 【加分條件】 ■ 曾任職新創公司，熟悉早期成長的挑戰與機會 ■ 具備程式基礎（Python / SQL / R）或 No-code 工具應用（如 Bubble / Zapier / Webflow） —— 薪資待遇 —— $80,000/月起，有經驗者另議，每季度有高額達標獎金。

• Product Listing and Management: Responsible for listing products, ensuring product information is complete with high quality, prices are reasonable. Regular updates to product pages are required. • Advertising and Marketing Campaign Planning: Plan and execute marketing campaigns on the official website and other e-commerce platforms, including digital advertising (e.g., Facebook, Google Ads). Adjust budgets based on conversion rates and sales data. • Data Monitoring and Analysis: Use tools like Google Analytics to monitor website traffic, bounce rates, and conversion rates, and optimize marketing strategies based on data insights. • Customer Service and Response: Handle customer inquiries and comments in a timely manner, respond to questions on social media platforms, and adjust product strategies based on customer feedback. • Cross-Industry Partnership Promotion: Coordinate with external partners to conduct joint promotional activities, increasing brand exposure and product sales. • ROI Calculation and Optimization: Calculate return on investment (ROI) for each marketing campaign based on revenue and advertising costs, adjusting or discontinuing underperforming ads. • Inventory and Logistics Management: Track product sales, assist the supply management team with pre-sales and restocking, ensuring inventory levels are adequate. • 產品上架與管理：負責產品上架，確保商品資訊完整且正確、定價合理，並定期更新產品頁面。 • 廣告與行銷活動策劃：規劃並執行官網與其他電商平台上的行銷活動，包括數位廣告（如臉書、Google Ads）的投放，並根據轉換率及銷售數據進行預算調整。 • 數據監控與分析：使用Google Analytics等工具，監控網站流量、跳出率、轉換率，並根據數據優化行銷策略。 • 客戶服務與回應：即時處理客戶查詢與留言，回應社群媒體粉絲團上的客戶問題，並根據反饋調整商品策略。 • 異業合作推廣：協調異業合作活動，提升品牌曝光度及產品銷售。 • ROI計算與優化：根據每次行銷活動的營收及廣告費用計算投資回報率（ROI），並對不理想的廣告進行調整或下架。 • 庫存與物流管理：跟進商品銷售情況，協助供應鏈管理部門