Digital Growth Strategist

【Responsibilities】 <Paid Advertising Management> 1. Develop, manage, and optimize paid ad campaigns across platforms such as Google Ads, Meta Ads, and TikTok Ads. 2. Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and ROI to track campaign effectiveness. 3. Implement strategies for retargeting, A/B testing, and conversion optimization to improve ad performance. 4. Align paid ad content with broader marketing goals, ensuring campaigns support brand messaging and promotional efforts. 5. Provide actionable insights to refine paid ads, referral strategies, and enhance customer acquisition. <Website Management> 1. Manage and maintain the company’s website, ensuring optimal performance, SEO, and user experience (UX). 2. Regularly update website content to support campaigns, promotions, and business objectives. 3. Implement tracking pixels and integrate marketing analytics tools for accurate data tracking and reporting. 【Qualifications】 1. Proficiency in Google Ads, Meta Ads, and TikTok Ads. 2. Strong knowledge of SEO best practices and website optimization. 3. Experience with web content management systems (e.g., WordPress, Shopify, or Webflow). 4. Familiarity with analytics tools like Google Analytics, Tableau 5. Strong analytical skills with the ability to interpret data and improve performance. 6. Excellent communication skills to collaborate with creative, content, and development teams.