數位行銷專員 Digital Marketing Executive

This role will assist to develop strategy, positioning, tactics and success metrics for marketing campaigns in addition to designing, developing, and producing effective communications using web and digital channels. The main responsibilities: - Develop marketing activities and drive marketing performance through digital as a channel, integrated marketing, lead generation and retail programs - Drive and grow new customers with paid search and display ads, nurture and reactivate customers with informative content and effective email campaigns - Increase brand awareness and customer loyalty through digital marketing activities and customer engagement events - Coordinate the development of advertising / marketing communications materials by creative design and content to effectively represent the products, services, brands and the organization to customers and prospects - Plan and execute marketing activities for all targeted digital platforms with strong analytical skills (e.g. Facebook, Instagram, LinkedIn, Line etc.) - Provide reports that reflect the effectiveness of all marketing channels, monitor and react to social media exposure - Plan and execute events or projects, including supervise agencies' working progress and work with internal and external parties to ensure the smooth running of marketing events - Work with external vendors and agencies (e.g. printers, event organizers, graphic designers, advertising agencies, media outlets) to ensure that their work meets the organization's requirements, deadlines and budget