行銷經理(Taiwan Marketing Manager)

【Responsibilities & Achievements】 ．Company website and social media accounts management and bi-lingual operation, including but not limited to LinkedIn public account, Facebook company account, etc. to maximize brand exposure online, enhance brand awareness, manage media relationships, and maintain the relationships between the customer and brand. 管理公司官網中英文內容，運營社交媒體帳號，包括但不局限於LinkedIn, 臉書帳號等等。提高公司品牌曝光，增強公司品牌知名度，經營媒體關係，以及維護品牌客戶關係 ．Responsible for offline marketing campaign management, e.g., seminar, summit, expo, etc. Be the primary stakeholder for the whole process (before/during/after events) monitoring and execution. 負責公司的線下市場營銷活動，比如：論壇，峰會，展會等。 作為整個線下活動市場營銷主要負責人，從活動展前，到執行，到結束後的全週期管理 ．In charge of overall digital marketing strategy development and roll-out plan execution, e.g., EDM, SEO, SEM, etc. by working with third-party and/or in-house teams. 與公司內部團隊以及/或第三方外包機構合作，負責公司的數位行銷策略和方案執行，包括郵件行銷，SEO，SEM等 ．Marketing Collateral Preparation (Posters, Banners, Flyers, Videos) via in-house or via working with third-party agencies. Generate ideas and create bi-lingual content, based on the company’s core value, product attributes, and branding CI (corporate identity) & VI (visual identity) guidelines. 通過公司內部設計或者外包外部第三方設計，準備行銷宣傳物料（海報，Banner，型錄，視頻），根據公司核心價值，產品特性，品牌CI & VI要求，生產中/英文內容和創意 ．Search, work with, and maintain good relationships with industrial KOLs, media and PR agencies 搜集、工作、並維持好與行業內意見領袖，媒體， PR機構的關係 ．Constantly conduct market research about company products, to understand the market’s trends, competition dynamics, regulations, etc. 持續針對公司產品線做市場調研，理解公司產品線的市場趨勢，競爭情況，法律法規等 【Knowledge, skills & experience required】 ．Fluency in Chinese and English is a must. 中&英文之聽/說/讀能力流利為必須 ．Fluent writing style, marketing production should be concise and easy to understand. 文筆流暢，行銷文案表述需簡潔易懂 ．BA/BS degree in Marketing communications, journalism, public relations, or related field, 3+ years of hands-on marketing experience including demonstrated abilities in effective communications and campaign executions. 營銷傳播、新聞學、公共關係或相關領域的文學/理學學士學位，3 年以上實際營銷經驗，包括有效傳播和活動執行能力。 ．Computer proficiency in MS Office (Word, Excel, PowerPoint) is necessary. 熟練使用MS Office 包括Word， Excel， PPT ．Experiences with project management. Experience working with external agencies is a plus. 有專案管理經驗和與外部第三方機構共事經驗優 ．Dynamic and high-energy team player who can collaborate with a global team. 充滿活力的團隊工作成員，能夠與全球團隊合作 ．Logical, mature, accountable, patient, result-oriented, and persuasive 邏輯性強，成熟，可信賴，耐心，結果導向，說服力高 ．Ability to think strategically and translate strategy into action 能戰略思考並轉化為行動 ．Excellent interpersonal, organization, leadership, and project management skills 優秀的人際交流，組織，領導，和專案管理能力尤佳