對品牌行銷很有想法的你,想挑戰更大的國際舞台嗎? CoCo都可在全球已有超過5,500+間門市的規模,除了北京、上海,海外門市還遍及紐約、洛杉磯、舊金山、溫哥華、多倫多、倫敦、巴黎、米蘭、雪梨、東京、曼谷、馬尼拉等各大城市,成為橫跨五大洲的知名茶飲連鎖品牌。 歡迎腦洞充滿創意,且自帶行動力的你加入我們的團隊! 工作內容 ●開發和執行有創意的市場行銷及促銷活動(含異業合作、聯名宣傳和新產品上市等),以優化海外國際門市銷售、通路和行銷機會。 ●負責海外區域行銷業務,並和營運、產品、國貿供應鏈、設計團隊以及外部供應商等各部門緊密合作,以確保業務目標及品牌定位一致。 ●為加盟主提供完善的客戶服務,包括協助國際門市擴張規劃(門店設計、開店流程等)及在地行銷推廣建議安排。 ●追蹤並管理行銷與營運、國貿供應部門專案,定期和及時向主管回報問題及進度。 ●密切追蹤競品狀態及產業趨勢,協助品牌在動態競爭市場保持領先地位。 ●Develop innovative and impactful marketing campaigns and promotions, including brand partnerships, collaborations, and product launches, to maximize international sales, distribution, and marketing opportunities. ●Overseeing international marketing initiatives and closely collaborating with cross-functional teams, including sales & operations, product development, trade, supply chain, and design, as well as external agencies, to ensure strategic alignment with business objectives and consistent brand positioning. ●Serve as a reliable point of contact for franchisees, offering extensive support for store expansions. This includes aid in store design, guidance through the store opening process, and continuous consultative assistance for local marketing initiatives. ●Coordinate follow-up tasks across marketing, operations, trade and supply chain departments, ensuring the timely and well-orchestrated submission of reports to the management team. ●Diligently monitor competitor performance and industry trends to stay ahead in the dynamic market landscape.
待遇面議
(經常性薪資達 4 萬元或以上)
其他條件: ●Experience in FMCG, Food and Beverage brand marketing, or within a creative/digital agency is strongly preferred. ●In addition to being fluent in English, having proficiency in other foreign languages is also highly advantageous ●Good communication and interpersonal skills with particular emphasis on presentation and negotiation techniques. ●Strong project management skills and the ability to multitask multiple account requests. ●Strong analytical skills to interpret marketing data. ●Strong problem-solving abilities and attention to detail. ●Team player with a positive attitude. 【Application Note】 As part of your application, we encourage you to demonstrate your expertise by submitting a portfolio showcasing your achievements in marketing campaigns. ==== 其他條件 ==== ●具有FMCG、餐飲品牌行銷或廣告媒體、數位代理商工作經驗者尤佳。 ●除精通英語,具有其他外語能力者也很加分。 ●有想法,具備良好溝通、談判及提案能力。 ●掌握專案進度,能多工處理客戶需求。 ●擅長數據解讀,找出市場機會及問題點。 ●能掌握細節、並重視團隊合作。 ※如果您對加入我們的團隊感興趣,請在投遞履歷時提供相關專案作品及成績做為參考※
【完善的薪酬與福利】 - 優於市場水準起薪,並依職務屬性,另發給各項津貼 - 依考核機制,發放績效獎金及年終獎金 - 婚喪喜慶…等禮金及慰問金致意 - 各式飲品於工作期間無限暢飲 【積極、活力、歡樂的工作環境】 - 好玩有趣的慶生會、家庭日 - 年度盛會參與~尾牙餐會 - 多樣化選擇的國內、外員工旅遊 - 不定期舉辦各類聚會及員工競賽活動 【全面性的職能培養及多元化的發展】 - 明確的升遷管道及完整的職涯規劃 - 海外移地培訓及經驗交流 - 專業管理層培訓