數位行銷 (Digital Marketing & E-Commerce Analyst)

■ 職務內容： 數位行銷專員負責執行和優化公司所有線上行銷活動，包括搜尋引擎行銷（SEO/SEM）、社群媒體廣告、電子商務管理等。該職位需要深入的數位行銷知識，並且擅長數據分析，能夠根據市場需求與數據進行策略調整，提升品牌的曝光度和轉換率。 ■ 主要職責： ◆ 數位行銷策略執行： • 策劃並執行多平台的數位行銷廣告，包括Google Ads、Facebook Ads、Instagram Ads、Line OA等，根據廣告成效數據進行優化。 • 定期監控和評估廣告投放的效果，調整廣告策略以提高投資回報率（ROI）。 • 制定預算分配，確保每個廣告活動的費用效益最大化。 ◆ SEO/SEM 優化： • 提升公司網站的自然搜尋排名，負責關鍵字研究、網頁優化及內容策略，確保搜尋引擎最佳化。 • 執行搜尋引擎行銷（SEM）活動，設置付費搜尋廣告，並根據搜尋趨勢和數據優化廣告表現。 ◆ 電子商務管理： • 維護並管理公司E-shop平台，確保產品上架、價格更新及促銷活動的順利進行。 • 監控網站的轉換率和使用者體驗，提出網站優化建議以提升客戶滿意度與銷售量。 • 分析消費者的在線行為數據，根據數據調整電商策略，提升線上購物轉換率。 ◆ 數據分析與報告： • 使用Google Analytics、Facebook Insights等分析工具，定期追蹤網站和廣告活動的效能，產生報告並提出優化建議。 • 根據數據報告和市場趨勢，調整廣告投放和SEO策略，持續提升品牌在線上的表現。 • 分析各種數位行銷活動的KPI，並針對表現較差的領域進行改進。 ◆ 數位促銷活動規劃與執行： • 與餐廳及其他部門合作，策劃並推廣線上促銷活動，增加酒店及餐廳的品牌曝光度。 • 根據年度行銷計畫，設計專屬的數位行銷活動，吸引目標客群參與並轉化為實際銷售。 ■ 必要技能： • 熟悉Google Ads、Facebook Ads、Instagram Ads等廣告投放平台，以及SEO/SEM技術。 • 擅長數據分析，能夠根據數據報告進行策略調整並提供具體行動方案。 • 具備電子商務平台管理經驗，了解消費者在線購物行為，並能夠根據數據進行優化。 • 熟悉數位行銷工具（如Google Analytics、Google Tag Manager等），具備分析與追蹤數據的能力。 ■ Job Description The Digital Marketing Specialist is responsible for executing and optimizing all online marketing activities, including search engine marketing (SEO/SEM), social media advertising, and e-commerce management. This role requires in-depth knowledge of digital marketing and expertise in data analysis to adjust strategies based on market demands and data, aiming to increase brand exposure and conversion rates. ■ Key Responsibilities ◆ Brand Visual Design: • Plan and execute digital marketing campaigns across multiple platforms, including Google Ads, Facebook Ads, Instagram Ads, Line OA, and optimize based on performance data. • Regularly monitor and evaluate the effectiveness of advertising campaigns, adjusting strategies to maximize return on investment (ROI). • Develop budget allocation strategies to ensure cost-effectiveness for each campaign. ◆ SEO/SEM Optimization: • Improve the company website’s organic search ranking by conducting keyword research, webpage optimization, and developing content strategies to ensure search engine optimization. • Execute search engine marketing (SEM) activities, set up paid search ads, and optimize ad performance based on search trends and data. ◆ E-commerce Management: • Maintain and manage the company’s E-shop platform, ensuring smooth product listing, price updates, and promotional activities. • Monitor conversion rates and user experience on the website, offering recommendations for optimization to improve customer satisfaction and sales. • Analyze consumer online behavior data and adjust e-commerce strategies based on insights to increase online shopping conversion rates. ◆ Data Analysis and Reporting: • Utilize tools like Google Analytics, Facebook Insights, and other analytics platforms to track website and campaign performance, generate reports, and provide optimization suggestions. • Adjust ad placements and SEO strategies based on data reports and market trends, continuously enhancing the brand’s online presence. • Analyze KPIs for various digital marketing activities, addressing underperforming areas with improvement measures. ◆ Digital Promotional Campaign Planning and Execution: • Collaborate with restaurant and other departments to plan and promote online promotional campaigns, increasing the brand exposure of the hotel and restaurants. • Design targeted digital marketing campaigns in line with the annual marketing plan, attracting and converting target audiences into actual sales.