Content Marketing Senior Specialist_PBM200

We are looking for a passionate marketer to join us! We are looking for a skilled Content Marketing Senior Specialist with a passion for content marketing across diverse channels. You will play a key role in crafting an exceptional user experience that captivates our audience, generates demand, and strengthens brand loyalty. You will also collaborate with team members to develop functional and strategic content, contributing high-quality articles and documents. This role is based at Apacer Headquarters in Taipei, Taiwan, and will support our global sales offices. Roles and Responsibilities • Develop comprehensive content marketing strategies with clear short-term and long-term objectives, identifying the most effective methods for brand success. • Leverage analytics tools to evaluate the performance of content marketing efforts, refining strategies and tactics as necessary to achieve established goals. • Collaborate with internal teams and external partners to plan, produce, and distribute high-quality, engaging content across various formats, including press releases, whitepapers, case studies, brochures, social media, and digital content. • Continuously monitor industry trends, best practices, and competitor activities to enhance content impact. • Establish and maintain an editorial calendar, ensuring the timely completion of all projects. • Generate creative ideas to enhance customer engagement and brand loyalty. • Serve as the digital presence coordinator, overseeing the management of social media and online campaigns to optimize content for maximum communication effectiveness. • Share successful practices from proven campaigns, replicating success factors to boost customer and brand engagement and drive long-term success.