香港商香港旅發局有限公司台灣分公司

公司介紹

產業類別

聯絡人

人事

產業描述

會議及展覽服務業/一般廣告服務業(國際組織及外國機構)

電話

暫不提供

資本額

傳真

暫不提供

員工人數

9人

地址

台北市中正區忠孝西路一段66號29樓


香港旅遊發展局 (旅發局) 是政府資助機構,主要職能是在世界各地宣傳和推廣香港為旅遊勝地,以及提升旅客在香港的旅遊體驗。 根據2001年生效的《香港旅遊發展局條例》,旅發局的六項宗旨如下: •致力擴大旅遊業對香港的貢獻; •在全世界推廣香港為亞洲區內一個具領導地位的國際城市和位列世界級的旅遊目的地; •提倡對旅客設施加以改善; •在政府向公眾推廣旅遊業的重要性的過程中給予支持; •在適當的情況下支持為到訪香港旅客提供服務的人的活動; •就促進以上事宜所可採取的措施向香港特別行政區行政長官作出建議及提供意見。 為達致上述目標,旅發局一直與持份者定期溝通,亦參加多個與旅遊業相關的策略小組及會議,致力與政府有關部門及機構、旅遊業界及其他直接或間接與旅遊業有關的機構保持緊密合作。 此外,旅發局亦進行廣泛的旅客訪問及研究,收集有關訪港旅客特質、喜好等各方面的資料。旅發局會參考這些研究數據,加上旅遊業的最新趨勢和發展模式、國際機構所作的分析及預測,從而為不同客源市場及客群,制訂合適的推廣策略。 在市場推廣方面,旅發局以「香港—亞洲國際都會」作為主題,突顯香港這大都會的動感和魅力,這裡中西文化交融以及多元化的旅遊特色,包括:購物、美食、旅遊景點、節慶、文化及傳統;同時亦推廣藝術及表演、遠足和郊野風光等新興特色。旅發局於全年不同時間均進行不同形式的宣傳,同時透過舉辦各項大型活動或盛事,向全球各地的旅遊業界、媒體及消費者推廣香港,以及提升旅客在港期間的旅遊體驗,並為本地旅遊業界創造業務平台。

顯示全部

主要商品 / 服務項目

在世界各地宣傳和推廣香港為旅遊勝地,以及提升旅客在香港的旅遊體驗。

福利制度

1.勞保/健保/勞退/團保 2.週休二日且第一年休假七天以上 (正職員工)

工作機會列表

3/31
台北市中正區3年以上大學
Purpose of the Job: To support Trade Marketing team and management to implement all trade marketing programs and activities in accordance to the agreed marketing objectives and strategies Internal Relationships: Report to: Senior Manager, Trade Marketing Team • Indirectly report to: Director. • Closely liaising with the following HO's departments: o Marketing Division o Business Development Department o MICE & Cruise team External Relationships: • Travel agent associations and other relevant authorities for the purpose of promoting Hong Kong’s interests. • HK trade partners including but not limited to travel agencies/airlines/local agency/attractions/hotels. • Non – trade partners of selected joint promotional activities. • Event & Digital agencies • Design & Production House • Media and Ad agencies • Corporate and other associations Principal Accountabilities: • Support in planning and implementation of trade marketing initiatives. • To assist to cultivate and maintain a close relationship with local and online travel agents, airlines. • To provide advice and information to local trade or corporate accounts constantly. • To assist and organize trade promotional activities. • To develop incentive & corporate meeting segments • To assist and organize trade promotional activities. • To promote special interest travel products. • To collect market intelligence and conduct routine basis reports (weekly/monthly) • To analysis base on tracking and result of trade marketing practices. • Monitor and maintain quality tour products through regular sales calls. • To handle necessary logistics for marketing activities. • To promote Hong Kong via trade seminars, travel fairs or special events. • To bring familiarization groups to go to Hong Kong through management assignments. • To support other disciplines as required. • To carry out required administrative jobs. Job Requirements: • University Degree holder • Minimum 3 years relevant experience in hospitality or tourism-related business • Excellent communication and interpersonal skills • Good verbal and written English communication skills. • Demonstrated strong teamwork in supporting the department to reach business goals. • Detail oriented. • Good time management in fast pace working environment. • Familiar with marketing or digital marketing principles is a plus.
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