美商亞培股份有限公司台灣分公司

Main Responsibilities:* - To manage those functions below and support the direct sales team to achieve their sales goals. - Communicate with other supporting functions like Finance, Marketing, Regulatory, Pricing, Medical, Services, etc. and coordinate the flow of business and execution ensuring Sales effectiveness - Manages and provides commercial trainings for all the sales forces across - Gather, research and analyze the sales situations, gaps or deficit then propose the countermeasures to the sales teams and other headquarter functions. - Check and advise to every business opportunity and finally decide to go or not go. In order to do that and keep the company’s profit health, set the guidelines or criteria and notice them to the sales team. - Create and manage the pricing and profit strategies according to the marketing strategies and the market competitive situations. - Report the business situations including market changes, competitive situations, strategies, sales achievement, risks, opportunities, activities, project progresses, etc. - Create the assessment and incentive scheme with Finance / Human Resource function and actually measure the results and coordinate the actual payment processes. - Communicate with the global team and introduce global frameworks, systems, strategies, etc. - Create and maintain the central systems and/or tools, working or reporting processes, submission and approval protocols, compliance guidelines and checks, expense distribution and controls, etc. - Forecast and control the demand of products like instruments, reagents, parts, etc. and order them to the regional/global team or factories. Manage the inventory level and the flow from the factories to the customers through shipment, transportation, import quality checks, processes, etc. - Manage sales tactics and distribution margins. - Translate strategy into actions, drives commercial execution - Manages internal business review on a monthly basis

JOB SUMMARY The Marketing Manager, Consumer Marketing– Glucerna & Therapeutic Nutrition (TN) , shall be responsible in identifying, analyzing, and translating product, brand, consumer and competitive information to the development of marketing plans that will drive achievement of sales, margin and share objectives of Brand He/she will strength the Brand’s equity through development and implementation of programs that builds value to the Brand. The Marketing Manager must be able to foster collaboration with cross-functional teams, area marketing team and external partners for development and execution of marketing programs. MAIN RESPONSIBILITIES DEVELOPMENT OF MARKETING STRATEGY AND EXECUTION OF PLANS - Understands brand components including brand essence, values, position and key messages and ensures alignment of marketing strategy and campaigns to brands - Develops insights-based plans and tactics that will lead to achievement of business goals. Lead execution of marketing initiatives and ensure standard measures are in place to assess results and impact of initiatives - Collaborate with cross-functional teams and area marketing team and secure support in delivering timely execution of programs BRAND COMMUNICATION - Leads the communications for the Brand. Writes creative brief and partners with agencies to develop relevant communication materials to key stakeholders. - Develops strategic direction and develop brand marketing plans RESEARCH AND MARKET INSIGHTS - Understands market research, interpret findings, draw appropriate insights based on results and identify implications for Glucerna & Therapeutic Nutrition - Identifies learning plan to support Brand strategies, work with insight manager to develops appropriate research brief BRAND FINANCIALS - Responsible for the delivery of sales, margin and share objectives of the Brand - Generates appropriate assumptions for use in sales and share forecasting - Analyses and interprets different types of financial data and understands the relationships among different financial measures - Manages budgets for the Brand and develops contingency plans to minimize impact of potential budget shortfalls

JOB SUMMARY The position will lead and direct healthcare professional(HCP) marketing activities for IMF(Infant Milk Formula) & CNS(Children Nutrition Supplement) brands. Responsible for upstream business plans for sustained growth of the Pediatric nutrition business. Activities include gaining insights and needs from customer through key opinion leaders (KOL) and HCP engagement and feedback, initiating and evaluating CME activities/Baby acquisition program in hospital, monitoring & developing and measuring efficiency of detailing aids, competitive activity and developing counteractions. This role will also involve partnering with Downstream Brand team and Medical Affaire to create business plans. MAIN RESPONSIBILITIES • Drive leading recommendation share with Pediatric medicine doctors • Responsible for managing healthcare professional marketing strategy activity associated with the IMF and CNS brands • Work with ethical team to deliver baby share in HP/GP/OBS channels. • Provide technical and product expertise to the brand team on products on the roadmap. • Lead the holistic communication strategy and tactical plan for the Brand’s ethical field sales force activity, professional media, clinical studies and building partnerships with professional organizations and KOLs • Identify new market opportunities based on professional targets and optimize communications to continue to drive incremental recommendations and sales. • Measure performance of activations plans and proactively recommend action to continuously improve ROI. • End-to-end product management of upstream dedicated products. • Collaborate with internal and external stakeholders to achieve objectives. These groups may include ethical sales team, Medical, Regulatory Affairs, R&D, Sr. Leaders, Area marketing team and external vendors or agencies