星裕國際股份有限公司

As a Marketing Specialist at HOKA Taiwan, you will play a crucial role in shaping the brand's marketing strategies, driving consumer engagement, and fostering brand loyalty. This role is perfect for someone who is passionate about sports, culture, and storytelling and is eager to contribute to a dynamic and creative marketing team. Key Responsibilities: -Initiate campaign and marketing activities planning and execution to deliver brand experience to meet business objective and campaign KPIs. -Work closely with various teams, including product, design, retail and wholesale, to ensure marketing initiatives are aligned with overall business goals. -Monitor campaign performance, track key performance indicators (KPIs), and provide regular reports to evaluate success. -Develop engaging and relevant digital content, including social media posts, website product pages, and multimedia assets. -Ensure consistent brand messaging and storytelling across all digital platforms. -Manage and coordinate external agencies, including PR & media vendors, to ensure the clear alignment and on-time delivery. -Assist in the development of long-term marketing plans and budgets.