香港商雷夫羅倫有限公司台灣分公司( Ralph Lauren (Hong Kong) Retail Co., Ltd., Taiwan Branch)

Job Purpose： This person will lead and manage the expansion of e-commerce & digital capabilities and any potential new business growth by exploring new digital channels in Taiwan to facilitate the best Client Service experience online. He/she will explore and implement the integrated digital strategies, monitor and evaluate the performances, and deliver the multi-dimensional function & company business goals. This position will work closely with cross-functional teams within the company as well as with external online partners/accounts to effectively manage and execute e-commerce brand site strategies (including but not limited to, RalphLauren.com.tw) and any third-party selling partnership programs for Taiwan in the future. RL.TW wen live October 2022. Key Responsibilities： •RL TW Digital Commerce Growth Strategy and Key Opportunities. -Orchestrate Ralph Lauren TW Digital commerce strategy to define the business opportunities and sustainable growth opportunities. ­-Review rl.tw performance incl. business, customer, media & campaign and identify core growth pillars, ambition and operating model (strategic projects, way of working, resource required) ­-Design a collaboration workflow with x-functional team and motivate, influence key stakeholder to deliver the strategic projects and growth ambition. •Manage digital commerce operation related activities, including but not limited to: ­-Drive the business and secure appropriate marketing exposure and activities for each season across all brands offered, by closely partnering with online partners/accounts ­-Identify new online marketing opportunities or even new platforms, and develop strategies and tactics for optimization ­-Develop creative briefs for all marketing initiatives; work with APAC E-Commerce Project Management and Production teams to ensure creative assets are to spec, meet the marketing/business objectives, and are delivered to account(s) on time ­-Coordinate with APAC IT and Digital Operations team to deliver product assets on time and ensure that all product details are accurately presented on partnering sites ­-Work closely with APAC E-Commerce Shared Service Group, Merchandising and Marketing teams in Greater China region (Mainland China, Taiwan and Hong Kong) to understand business priorities and translate them into strategies that support business objectives ­-Work with internal cross-functional teams; represent perspectives of partner accounts and communicate deadlines/requirements/restrictions effectively ­-Monitor the business daily to ensure on-strategy, on-brand execution of all program activities ­-Partner with finance team to support the invoicing, refund and finance reconciliation processes ­-Own seasonal E-Commerce marketing calendar and recaps for each account •Lead analysis of all campaign / business metrics ­-Establish KPI analysis and reporting processes with each account for all business and marketing initiatives ­-Partner with internal/external Marketing Analytics team to track and identify actionable data ­-Develop monthly and quarterly sales and marketing reports for distribution to internal teams •Conduct competitive benchmarking and evaluate new opportunities ­-Monitor competitive digital campaigns/marketing activities within the region for brands’ own site and third-party selling platforms ­-Compile and present competitive trends and insights with identified opportunities ­-Assist in the evaluation of new E-Commerce partnership opportunities in Taiwan such as Line, Yahoo and Momo ­-Assist in new project / account launches

我們正在尋找對時尚充滿熱情的人才加入我們的團隊，與我們一起提供顧客無與倫比的服務。 您代表的就是 Ralph Lauren 品牌大使，一起為我們所有顧客提供獨特、奢華，且激發創意與靈感的體驗，您銷售的不只是產品，更是時尚與夢想。 您提供第一線顧客體驗，並透過周到且貼心的服務，與顧客建立真誠的關係。在充滿挑戰的情況下，都能表現如出一轍，不斷提升服務水準，且以超越顧客期望。 加入Ralph Lauren，提升的不僅是銷售技巧，更提升時尚潮流知識與時尚穿搭! •按照Ralph Lauren銷售流程服務客人 •透過打招呼、傾聽與超乎客戶需求的協助、展示出色的商品知識給客戶與眾不同的服務經驗 •保證全類別商品的交叉行銷及穿搭銷售 •洞悉時尚潮流的走向，能與客戶討論或提供建議，展現出對時尚熱忱 •建立與鞏固與客人的關係，不論客戶的國籍、個性皆能讓他們感到放心 •維繫舊客戶及發展有潛力新客戶 •達成個人及店櫃的目標，提升及發展店櫃營運 •抱持著開放及有建設性的溝通態度與團隊溝通，永遠保持合作及提供有效解決方法的心態 •使商品陳列永遠保持整齊及符合Ralph Lauren陳列原則 •店面及店內整齊、清潔、商品展示、品牌形象的維護與保養 •正確／安全的庫存管理及庫存商品的完整性與安全 •根據Ralph Lauren標準及原則，須符合公司服裝儀容規定

我們正在尋找對時尚充滿熱情的人才加入我們的團隊，與我們一起提供顧客無與倫比的服務。 您代表的就是 Ralph Lauren 品牌大使，一起為我們所有顧客提供獨特、奢華，且激發創意與靈感的體驗，您銷售的不只是產品，更是時尚與夢想。 您提供第一線顧客體驗，並透過周到且貼心的服務，與顧客建立真誠的關係。在充滿挑戰的情況下，都能表現如出一轍，不斷提升服務水準，且以超越顧客期望。 加入Ralph Lauren，提升的不僅是銷售技巧，更提升時尚潮流知識與時尚穿搭! •按照Ralph Lauren銷售流程服務客人 •透過打招呼、傾聽與超乎客戶需求的協助、展示出色的商品知識給客戶與眾不同的服務經驗 •保證全類別商品的交叉行銷及穿搭銷售 •洞悉時尚潮流的走向，能與客戶討論或提供建議，展現出對時尚熱忱 •建立與鞏固與客人的關係，不論客戶的國籍、個性皆能讓他們感到放心 •維繫舊客戶及發展有潛力新客戶 •達成個人及店櫃的目標，提升及發展店櫃營運 •抱持著開放及有建設性的溝通態度與團隊溝通，永遠保持合作及提供有效解決方法的心態 •使商品陳列永遠保持整齊及符合Ralph Lauren陳列原則 •店面及店內整齊、清潔、商品展示、品牌形象的維護與保養 •正確／安全的庫存管理及庫存商品的完整性與安全 •根據Ralph Lauren標準及原則，須符合公司服裝儀容規定