沃盛股份有限公司_碧歐斯Bio-essence

Job Summary: We are looking for an experienced and dynamic Marketing Manager to lead the e-commerce and digital marketing strategy for our skincare brand in Taiwan. This role will be responsible for driving brand awareness, customer engagement, and revenue growth through digital platforms, social media, and e-commerce channels. The ideal candidate should have a strong understanding of the Taiwan skincare and beauty industry trends, a proven track record in digital marketing, and the ability to collaborate across teams to drive business success. Key Responsibilities: ●Strategic Marketing & Business Growth ●Develop and execute a comprehensive marketing strategy, focusing on e-commerce growth, social media engagement, and digital marketing to strengthen brand presence. ●Lead product launches and marketing campaigns to drive brand awareness, customer acquisition, and sales performance. ●Analyze market trends, consumer insights, and competitor activities to identify opportunities and adjust marketing strategies accordingly. ●Collaborate with internal teams and external partners to ensure alignment with business objectives and brand positioning. Digital & E-commerce Management ●Manage and optimize brand presence across e-commerce platforms, social media, and digital channels to maximize conversions and customer engagement. ●Develop and implement SEO, SEM, social media, influencer marketing, and content strategies to enhance digital performance. ●Monitor KPIs and analytics to measure campaign effectiveness and continuously refine marketing efforts. ●Identify new digital opportunities and stay ahead of emerging trends in the beauty and skincare industry. People Leadership & Team Development ●Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability. ●Provide coaching, training, and career development opportunities to enhance team capabilities and performance. ●Set clear goals and performance expectations, ensuring alignment with overall business objectives. ●Inspire and motivate the team to embrace challenges, adapt to changes, and drive results in a fast-paced environment. Stakeholder & Team Management ●Work closely with the regional and cross-functional teams to align marketing strategies with business goals. ●Lead, mentor, and develop the marketing team, fostering a high-performance culture. ●Ensure marketing initiatives comply with industry regulations and company standards while enhancing the brand’s reputation. Qualifications & Requirements: ●Education & Experience Bachelor’s degree or above in Marketing or a related field. ●Proven track record (5+ years) in digital marketing, e-commerce, and brand management within the skincare or beauty industry is a plus, but not mandatory ●Strong understanding of Taiwan skincare and beauty market, including consumer behavior and key industry trends. ●Excellent digital marketing expertise, including social media, content marketing, influencer partnerships, and performance marketing. ●Proficiency in English and Chinese (spoken and written) to communicate effectively with regional and global teams. ●Strong analytical and problem-solving skills, with the ability to make data-driven decisions. ●Entrepreneurial mindset, resourceful, and results-oriented with a passion for driving business growth. ●Ability to thrive in a fast-paced, high-pressure environment while managing multiple priorities. Why Join Us? Be part of a leading skincare brand with strong global presence and innovative products. Opportunity to lead and shape digital marketing and e-commerce strategies in a high-growth industry. Work with a collaborative and dynamic team in an exciting and fast-evolving market.

Why Us? LDW Taiwan is a global skincare company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the beauty of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. If you are looking for a company that values your potential, encourages innovation, and offers a world of opportunities, LD Waxson Taiwan is the place for you. Together, we can shape a brighter future while enriching lives and communities around the world. Embark on a journey with us and experience the limitless possibilities of a career at LDW. Explore our open positions, and let’s create the future together. Join LD Waxson Taiwan and be a part of something exceptional. Your career awaits! To explore opportunity at Wipro.  Marketing Strategy & Execution (30%) Good sense in marketing analysis. Work closely with regional team, supply chain, local vendors to have product marketing plan. 360-degree product launch plan and execution. To manage VM, decorative display and visibility material of sales and EC team. Support marketing manager for all kinds of marketing activations based on business plans.  New product Development & Pricing (40%) Work closely with regional RD and NPD team to plan new product and launch timeline management. Work with design team for product packages including outer box, header sticker, promotional package and samples. New product training with BA team. Pricing strategy to compete competitors and meet company GM% policy. Continuously monitor product sales and SKU management.  Trade marketing planning and execution (20%) Closely cooperate with sales team to identify needs and opportunities from channels. POSM planning and execution. Unitize promotion mechanism to drive sales and assist e-commerce to design marketing materials.  Sales analysis and monitoring (10%) Monitor sales performance and take action plan to meet business goal.

1. 建置並維護化粧品產品資訊檔案（PIF），以確保符合法規。 2. 執行化粧品產品登錄，以確保符合法規。 3. 負責與國外RD窗口確認各種報告，若有需求在台申請功效測試、 毒理測試 、防腐測試等送檢作業。 4. 熟悉化妝品相關法規，以隨時更新法規內容並提供相關單位修正建議及諮詢。 5. 熟悉醫療器材法規，申請相關醫療器材產品註冊、申請、變更及展延 6. 主管交辦的品管相關工作事項。