合勤企業集團_合勤科技股份有限公司

Zyxel is seeking a Senior Marcom Specialist to oversee the company's service provider broadband solutions. In this role, you will serve as a dynamic link among multiple SBUs, the marketing teams, and external parties to develop and implement communication and promotional projects for Zyxel broadband solutions. Key responsibilities include: 1. Marketing Communication Strategies: Collaborate with product SBUs to develop annual marketing communication strategies and execution plans aligned with product launch schedules. Define appropriate communication approaches and tools tailored to operators' interests and coordinate with regional marketing teams for effective execution. 2. Exhibitions, Summits, and Conferences: Work with product SBUs, regional marketing teams, overseas organizers, and booth builders to plan and implement professional international marketing events, or provide support to regional marketing teams for local exhibitions. 3. Sales Tools: Collaborate closely with the marketing team to create high-quality marketing materials, including collaterals, videos, and other sales tools. These resources are designed to equip global sales and marketing teams with the necessary tools to effectively promote Zyxel’s broadband solutions. This position offers a unique opportunity to significantly impact our global marketing efforts and drive the success of our broadband solutions in global telecommunications markets.

Zyxel is looking for a product marketing manager in charge of the marketing-related tasks for the company and its broadband solutions. You act as a multi-way bridge among multiple product SBUs, marketing teams, and external functional agencies to develop clear annual plans, strategies, and promotion plans for Zyxel company and its service provider solutions. Responsibilities include: 1. Go-to-Market Plans: Lead the product marketing team to work with product SBUs to develop annual solution campaigns/marketing programs and execution plans. Define selling points, solution positioning and proper communication approach towards operators’ interests; and coordinate with regional market development managers, marketing, and support teams for effective execution. 2. Event/Product Launch: Develop promotion plans and communication materials, including but not limited to, press releases, social media posts, sales kits, and success stories according to SBU’s product roadmaps and the company's marketing calendar. Assist regional marketing launch programs. 3. Sales Enablement: Work closely with the marketing team to deliver high-quality collaterals, including but not limited to, presentations, web content, multimedia, and other required sales tools to assist global sales/marketing teams. Build customers’ success stories to ensure that successful experience can be replicated on other new markets. 4. Corporate Brand Management: Regular company/technology materials initiate and release. Develop and execute communication plans based on brand direction and guidelines. Attend product award contests to strengthen company exposure and leading position.