台北市松山區3年以上大學以上
Job brief
We are seeking a Public Relations Manager (PR Manager) to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.
Responsibilities
Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Coordinate all public relations activities
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles and keynote presentations
Monitor, analyze and communicate PR results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Requirements and skills
Proven working experience in public relations required
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Exceptional writing and editing skills
Solid experience with social media including blogs, Facebook, Twitter, etc.
if in forex industry will be a plus
職責
• 制定行銷傳播計劃,包括策略、目標、預算和執行方式
• 制定媒體公關策略,爭取在印刷媒體、廣播和線上媒體中獲得高層級曝光
• 協調所有公關活動
• 指導社群媒體團隊,確保在傳統與新興媒體上有效吸引受眾
• 利用現有的媒體關係,並拓展新的商業與產業媒體聯繫
• 處理媒體查詢與訪談邀請
• 撰寫新聞稿、專欄文章及主題演講內容
• 每季監測、分析並彙報公關成效
• 持續評估合作夥伴、贊助機會及廣告投放的可行性
• 與行業意見領袖建立關係,以提升產業認知度
• 密切關注影響客戶的行業趨勢,並針對相關的溝通策略提出適當建議
要求與技能
• 需具備公關相關的工作經驗
• 具備成功策劃並執行本地及全國性公關活動的經驗
• 與本地及全國的商業和產業媒體機構有良好的人脈關係
• 有擔任企業發言人的經驗,能自信且專業地應對廣播與印刷媒體訪問
• 具備優秀的寫作與編輯能力
• 具有社群媒體操作經驗,包括部落格、Facebook、Twitter 等平台
• 若具備外匯(Forex)行業經驗者將優先考慮職責
• 制定行銷傳播計劃,包括策略、目標、預算和執行方式
• 制定媒體公關策略,爭取在印刷媒體、廣播和線上媒體中獲得高層級曝光
• 協調所有公關活動
• 指導社群媒體團隊,確保在傳統與新興媒體上有效吸引受眾
• 利用現有的媒體關係,並拓展新的商業與產業媒體聯繫
• 處理媒體查詢與訪談邀請
• 撰寫新聞稿、專欄文章及主題演講內容
• 每季監測、分析並彙報公關成效
• 持續評估合作夥伴、贊助機會及廣告投放的可行性
• 與行業意見領袖建立關係,以提升產業認知度
• 密切關注影響客戶的行業趨勢,並針對相關的溝通策略提出適當建議
待遇面議