臺灣通用紡織科技股份有限公司

【About us】 Frontier.cool 正在塑造紡織業的未來。作為全球領先的布料數位化平台，我們運用人工智慧技術，革新布料與紡織品的可視化、共享及交換方式。我們的創新平台為服裝與時尚產業賦能，打造全球最先進、高效的布料交換解決方案。 Frontier.cool is shaping the future of the textile industry. As the world’s leading fabric digitalization platform, we harness the power of AI to revolutionize how textiles and fabrics are visualized, shared, and exchanged. Our innovative platform empowers the apparel and fashion industries with cutting-edge technology, creating the most advanced and efficient fabric image exchange in the world. 【Why Join Us?】 在 Frontier.cool Inc.，我們提供一個創新、充滿活力且支持性的工作環境，您的努力將直接推動公司的成長。作為行銷經理，您將有機會與全球客戶接觸，推動具有影響力的變革，並與前瞻性的團隊一起成就您的職涯發展。 At Fontier.cool Inc., we offer an innovative, dynamic, and supportive environment where your contributions directly impact our growth. As a Marketing Manager, you’ll have the opportunity to connect with global clients, drive meaningful change, and grow your career with a forward-thinking team. 【Key Responsibilities 主要職責】 Market Expansion and Business Development • Proactively identify potential clients and partners in the Asia-Pacific (APAC) region and establish business relationships. • Analyze regional market trends and competitive dynamics to uncover growth opportunities. • Develop and implement go-to-market (GTM) strategies to expand the company's market share in the APAC region. Marketing Analytics and Insights • Analyze website and social media performance, generating actionable insights to improve marketing effectiveness. • Track event performance, documenting outcomes and opportunities for future optimization. Campaign and Content Strategy • Create and manage campaign strategies for APAC regional markets and Taiwan in particular. • Research and draft content tailored to target audiences, maintaining consistent brand identity. • Develop branding initiatives and partnerships • Implement action navigation and user behavior insights to enhance marketing automation tools. Event and Campaign PR • Develop presentation content, design landing pages and banners, and create email marketing content. • Document and produce materials for key events (e.g. webinars and exhibitions). • Foster collaboration between the company and industry associations or government agencies to advance business goals through policy support. • Effectively communicate the value proposition and technical advantages of the company’s core products • Plan and participate in marketing activities, such as major exhibitions and seminars, to enhance product visibility. • Design and deliver client-facing demos, workshops, or business proposals to improve conversion rates. Collaboration and Support • Provide decision-making support to senior management by delivering market insights and client feedback reports. • Collaborate with the Sales team to develop client growth strategies • Collaborate with the product team to review and refine content for external audiences. • Maintain strong relationships with existing marketing partners to ensure long-term collaboration.