CELLTRION HEALTHCARE TAIWAN_台灣賽特瑞恩有限公司

POSITION SUMMARY - This position is responsible for marketing biosimilar products (Immunology and Oncology) through strategic planning and effective marketing mix with optimization of communication/engagement. - Build medical Strategy for biosimilar, define the high-level medical communication plan and focus on key operational tactics to address the needs of different external stakeholders. - Work in collaboration with the sales team as key contact for external experts and execute the medical/marketing activities related to area of responsibility with a focus on defining & implementing a multichannel strategy. KEY ROLES AND RESPONSIBILITIES 1. Medical Marketing strategy development & implementation - Propose/implement product strategies by understanding market unmet needs - Construct strong network with key opinion leader - Develop key opinion leaders and closely bidirectional communication - Make congress management plan and collaboration - To work with KOLs to identify topics of interest to the medical community and in alignment with TA identified scientific interests and provide scientific support to the development of TA strategic plans. - To serve as primary Medical Affairs contact with key academic and community-based medical coordinating with sales team to help engage potential key medical leaders. Cross function communication 2. Engagement excellence to optimize brand performance - Develop key message and programs with patient centricity - Communicate product benefits to all the relevant customers (HCP, Patients, Payer, Internal) effectively - To provide scientific support at medical information exhibits at medical conferences and meetings (such as Advisory Board meetings…etc.) to identify and effectively communicate new opportunities/threats that have an impact on the product portfolios - Provide product advocacy through facilitating literature searches, slide creation, and presentations to various external customers. - Present approved scientific data to healthcare providers in both group and one-on-one settings by company policies, applicable laws, regulations, and ethical standards. - Maintain clinical, scientific, and technical expertise in the specific therapeutic area and in-depth and up-to-date knowledge of products across the internal and competitor portfolios. 3. Development of communication and education programs - Analyze available market data & intelligence to monitor brand performance and to define key issues & opportunities - Collaborate with team to develop business plan for each specialty with product franchise - Identify new opportunities consistently to maximize efficacy of KOL engagement and brand communication - Prioritize resource allocations through Segmentation & Targeting 4. Pharmacovigilance role: Manage the company's pharmacovigilance system in line with the regulations governing biosimilars and the company's strategic goals. 1) Serve as the pharmacovigilance representative and registered local contact point with the Taiwan FDA, handling regulatory communications and submissions. 2) Responsible for receiving, collecting, forwarding, and reconciliating ICSR and PQC , translating into local language and English, and processing regulatory reporting. 3) Responsible for generating and submitting RMP, Taiwan PBRER , RMP annual report and ad-hoc requests, etc. in collaboration with Headquarter. 4) Responsible for implementing, distributing, maintaining aRMM 5) Responsible for responding to medical inquiries 6) Regularly screen local media and literature search. 7) Regularly check for updates to local pharmacovigilance guidelines and regulations and conduct impact assessments accordingly. 8) Participate pharmacovigilance audit/inspections and responsible for initiation and implementation of CAPA upon an audit report written by auditors. 9) Escalate local issues to Headquarter for further action in a timely manner. 5. Management - Literature screening