公司介紹 漸強實驗室成立於 2017 年,致力於開發與應用 MarTech 行銷科技,相信科技與數據能放大對話價值,幫助企業與品牌數位轉型與精準行銷,創造美好顧客體驗。漸強投資於科技與數據,相信科技與數據能提升廣告和訊息推播的效率,也相信以 Data 為中心的 Martech (Marketing Technology) 是最近十年來最蓬勃的數位廣告科技趨勢。 我們結合 AI 與行銷自動化等應用,開發兩大產品: 全方位行銷平台 MAAC(Messaging Analytics Automation Cloud) 對話式互動平台 CAAC(Conversation Analytics Automation Cloud) 漸強深耕 LINE 官方帳號,獲 LINE 官方帳號金級技術夥伴認證,並擴及 SMS 簡訊等多渠道,提供行銷、客服、銷售三大面向解決方案。 我們也跨足台灣、日本、泰國市場,旗下客戶橫跨電商、零售、媒體、汽車、醫藥、餐飲、金融、政府等多元產業,至今服務超過 600 間品牌,包括 IKEA、樂天市場、PChome、星巴克、H&M、GAP 等。 Crescendo Lab was established in 2017 with a commitment to developing and applying MarTech marketing technology. We believe in amplifying the value of conversations through the use of technology and data, helping businesses and brands undergo digital transformation and precision marketing to create exceptional customer experiences.Crescendo Lab Ltd. is a technology and data-driven company dedicated to enhancing the efficiency of advertising and message dissemination. We believe that data-driven marketing technology(Martech) is the most vibrant digital advertising technology trend in the last decade. We integrate AI and marketing automation to create two flagship products: Messaging Analytics Automation Cloud (MAAC) - a comprehensive marketing platform. Conversation Analytics Automation Cloud (CAAC) - an interactive platform for dialogues. Crescendo Lab specializes in LINE Official Accounts, holding the Gold-level certification as LINE's exclusive tech and solution partner. Our reach extends to multiple channels, including SMS, offering solutions in marketing, customer service, and sales. We have a presence in diverse markets such as Taiwan, Japan, and Thailand, serving over 500 brands across various industries, including e-commerce, retail, media, automotive, pharmaceuticals, food and beverage, finance, and government. Our clientele includes renowned brands such as IKEA, Rakuten, PChome, Starbucks, H&M, and GAP.
【 行銷 x 客服 x 銷售 】打造個人化互動體驗 記錄顧客在 LINE 官方帳號等多渠道的互動數據並貼標籤,讓你快速建立分眾、推播個人化訊息,再結合 AI 與自動化行銷,高效率實現「在對的時間給對的人對的內容」。 MAAC 行銷與 CAAC 對話的標籤皆可互相運用,讓你在行銷、客服、銷售都能提供個人化的顧客體驗。 【 建立你的數據生態圈,掌握顧客輪廓 】 漸強的數據整合服務,用 API / Webhook 協助你打破跨平台、跨系統的資料斷點,讓品牌掌握更清晰的客戶輪廓,實現精準的分眾行銷,大幅提升銷售效益與客服效率! 漸強也有多元生態系夥伴,讓你無須複雜的工程開發,就能迅速實現 LINE 數據庫與電商平台、CDP、CRM 系統的串接。 【 豐富的互動模組,讓對話更靈活 】 透過個人化的 LINE 訊息、互動遊戲、問卷和更多方式,與顧客一起打造深刻互動,降低封鎖率!漸強提供多種 LINE 外掛模組供你選擇:5 款抽獎遊戲,以及 MGM 極速增粉模組,讓你打造活躍的品牌帳號。 【 整合簡訊、LINE 降低訊息成本 】 漸強的 SMS+ API 幫助您自動以最便宜的方式與客戶互動。 整合三個不同的渠道:LINE 推播訊息、LINE 通知型訊息以及簡訊,品牌可以自由選擇要發送的渠道、類型(通知型/行銷型),同時發揮 LINE 與簡訊行銷效果,且可以搭配全方位行銷平台 MAAC 的多項功能,像是分眾推播、自動旅程、智慧發送等。 【Marketing x Customer Service x Sales: Crafting Personalized Interactive Experiences】 Record customer interaction data across multiple channels like LINE Official Accounts and apply tags for quick segmentation. Combine AI and automated marketing to efficiently deliver the right content to the right people at the right time. The tags from both MAAC and CAAC can both be utilized, ensuring personalized customer experiences in marketing, customer service, and sales. 【Build Your Data Ecosystem, Understand Customer Profiles】 Crescendo Lab's data integration services break down data silos across platforms and systems using API/Webhook, providing clear customer profiles for precise targeted marketing. This significantly enhances sales efficiency and customer service effectiveness. We have diverse ecosystem partners, simplifying the integration of LINE databases with e-commerce platforms, CDPs, and CRM systems without complex engineering development. 【Rich Interaction Modules for Flexible Conversations】 Through personalized LINE messages, interactive games, surveys, and more, engage with customers to create profound interactions and reduce block rates. Crescendo Lab offers various LINE plug-in modules, including five lottery games and the member-get-member (MGM) module, enabling you to build an active brand account. 【Integrate SMS and LINE to Reduce Message Costs】 Crescendo Lab's SMS+ API automates cost-effective customer interactions. Integrate three different channels: LINE push messages, LINE notification messages, and SMS. Brands can choose the channel and type (notification/marketing) while leveraging the effectiveness of LINE and SMS marketing. This can be combined with MAAC's features like segmented pushes, automated journeys, and intelligent delivery.
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