台北市信義區5年以上大學以上
As an Integrated Marketing Specialist, you will enhance brand visibility and drive business growth. Your responsibilities include strategic planning, campaign management, budget oversight, and cross-functional collaboration. You will develop and execute marketing programs, integrate various communication channels, and optimize campaigns based on performance data. Your expertise in budget management and agency negotiation will ensure efficiency and maximize ROI.
1. Strategic Planning:
-Develop and execute marketing programs to promote the company's brand.
-Integrate product, marketing, in-store design, CRM, and trade messages, facilitating cross-department communication.
2. Campaign Management:
-Plan and execute new launch digital campaigns and annual brand events with defined KPIs to meet business targets.
-Track campaign performance, providing data-backed insights to optimize campaigns and identify new opportunities.
3. Budget Management:
-Tightly control allocated budget and negotiate with agencies to drive efficiency.
-Collaborate with cross-functional teams to drive marketing efficiency.
4. Cross-Functional Collaboration:
-Co-work with cross-functional teams and agencies for new launches, brand events, trade shows, and promotions to ensure project success.
5. Market Research and Analysis:
-Research and monitor market trends and data to identify opportunities for increasing sales.
-Deep dive into consumer insights and link them to marketing campaigns.
6. Event Planning and Execution:
-Organize offline events, such as product launch showcases, pop-up stores, and experiential marketing activities, to engage consumers directly.
-Ensure event planning aligns with brand strategy, incorporating creative concepts and operational excellence to deliver memorable experiences.
-Partner with external vendors and internal teams for seamless execution and on-site management.
7. Communication and Reporting:
-Coordinate major corporate marketing and communications initiatives, monitoring status, tracking performance/results, and delivering regular reports.
-Collaborate with internal stakeholders and external agency partners for precise ATL (Above The Line) and BTL (Below The Line) implementations.
8. Public Relations (PR):
-Build and maintain positive relationships with media outlets, influencers, and key opinion leaders to enhance brand visibility.
-Develop press releases, media kits, and public statements aligned with the company's voice and strategy.
-Monitor media coverage and manage crisis communications to safeguard the brand's reputation.
The ideal candidate should possess a deep understanding of Taiwan consumer trends, preferences, and purchasing journeys, especially in consumer lifestyle products, to identify opportunities for growing market share, improving customer experience, and driving overall growth. Strong PR skills, event planning expertise, and the ability to create engaging offline activations are highly valued. If you have a passion for integrated marketing and can thrive in a dynamic environment, we invite you to contribute your skills to our team.
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