數位行銷 （電子商務與績效行銷、廣告投手）Digital Marketing (E-commerce and Performance Marketing)

國際行銷部門正在尋找一位充滿熱情且以結果為導向的資深數位行銷專家，協助開發APAC市場和執行各類行銷活動。Bened Biomedical以臨床實驗科學為本，專研通過腸腦軸（Gut-Brain Axis, GBA）對心理及神經系統健康有效益的精神益生菌。 您將是行銷策略和執行重要一員，目標是在亞太地區和大洋洲等APAC地區推動 Neuralli 的跨境電子商務（D2C）流量和業績增長。 官方網站了解更多：benedlife.com 【工作內容】 1. 執行及優化數位廣告，包括： - 搜尋引擎行銷（SEM） - 展示型廣告 (Meta, Google, Native ads, etc.) - 社群媒體行銷 2. 透過數據驅動策略提升品牌知名度和潛在客戶開發 3. 全面性/跨平台行銷活動績效分析 4. 提供可行的洞察，以改善各項電子商務關鍵績效指標（KPI） 5. 管理及優化行銷廣告成效 6. 國際行銷支援： - 協助網站開發專案（UAT測試） - 製作行銷素材 - 協助影片製作及多媒體內容創作 - 視需求支援臨時行銷專案 【職位要求】 1. 具備6年或以上數位行銷經驗，包括 Google 與 Meta 廣告平台實際操作經驗，並在績效行銷領域有顯著成就 2. 技術專業能力： - 精通分析系統：GA4、Tag Manager - 全面性事件追蹤與轉換優化 3. 具備專業分析能力，能將數據轉化為策略性建議 4. 良好的英文與中文聽說讀寫能力 5. 具行銷活動規劃與專案管理能力 個人特質： 1. 主動積極、富有創意的自我驅動型人才，適應多文化工作團隊 2. 注重細節，具備獨立工作能力 3. 能適應快速變動的工作環境 4. 持續學習，緊跟數位行銷趨勢和AI工具運用 【優先考慮條件】 1. 具數位廣告公司工作經驗 2. 電子商務行銷背景 3. 亞太地區市場經驗 4. 擁醫療產業知識 The international marketing team is looking for an enthusiastic and result-driven digital marketing member to help us develop and execute our digital marketing campaign. As a pioneer company in neurobiotics (aka psychobiotics), Bened Biomedical develops pharma-grade probiotics that have been clinically proven beneficial to mental health via gut-brain-axis (GBA). You will be an integral part of the development and execution of the marketing plan to drive traffic and growth of the Direct-to-Consumer (D2C) E-commerce for Neuralli in Asia Pacific and Oceania. Therefore, this ideal candidate should be able to be an excellent storyteller of all things that bridge the gap between science and marketing. Please visit our official website: benedlife.com Responsibilities: 1. Execute and optimize digital media channels, including: - Search Engine Marketing (SEM) - Display Advertising (Meta, Google, Native ads, etc.) - Social Media Marketing 2. Drive brand awareness and lead generation through data-driven digital strategies 3. Conduct a comprehensive performance analysis of marketing campaigns 4. Provide actionable insights to improve e-commerce key performance indicators (KPIs) 5. Manage and optimize the marketing technology ecosystem 6. Support other international marketing tasks: - Collaborate on website development projects (UAT) - Develop and produce marketing collaterals - Assist in video production and multimedia content creation - Support ad-hoc marketing initiatives as needed   Requirements and skills: 1. 6+ years of digital marketing experience with demonstrated success in performance marketing 2. Technical Proficiencies: - Advanced Google ecosystem: Analytics 360, Tag Manager - Facebook Business Manager - Google Ads 3. Comprehensive event tracking and conversion optimization, strong analytical skills with the ability to translate data into strategic recommendations 4. Fluent in English and Mandarin (spoken and written) (此職位會需要撰寫中文行銷素材, 文案力需佳) 5. Exceptional communication and presentation skills Personal Attributes: 1. Proactive and creative self-starter 2. Detail-oriented with strong independent working capabilities 3. Adaptable to fast-paced, dynamic environments 4. Continuous learner, staying current with digital marketing trends and AI technologies Preferred Qualifications: 1. Previous experience in digital advertising agencies 2. Background in e-commerce marketing 3. APAC market experience 4. Healthcare industry knowledge